Spices & Culinary Herbs - Eastern Africa

  • Eastern Africa
  • Revenue in the Salt & Other Spices market amounts to US$1.25bn in 2024. The market is expected to grow annually by 9.30% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$10,530m in 2024).
  • In relation to total population figures, per person revenues of US$2.71 are generated in 2024.
  • In the Salt & Other Spices market, volume is expected to amount to 62.93m kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 5.2% in 2025.
  • The average volume per person in the Salt & Other Spices market is expected to amount to 0.1kg in 2024.

Key regions: United Kingdom, Spain, Japan, India, South Korea

 
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Analyst Opinion

The Spices & Culinary Herbs Market in Eastern Africa is experiencing subdued growth due to factors such as limited access to technology, low health awareness among consumers, and challenges in the online sales of spices and herbs. Despite this, the market is expected to grow steadily in the coming years, driven by the increasing demand for authentic and exotic flavors in the region's food industry.

Customer preferences:
There has been a noticeable increase in demand for ethnic and exotic spices in the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market. This can be attributed to the growing trend of global cuisine and the willingness of consumers to experiment with new flavors and ingredients. Additionally, the rise in health-consciousness has led to a preference for natural and organic spices, driving the demand for ethically and sustainably sourced products.

Trends in the market:
In Eastern Africa, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is experiencing a rise in demand for organic and locally sourced spices and herbs. This trend is driven by consumers' increasing focus on health and sustainability. Additionally, there is a growing interest in traditional African spices and herbs, such as berbere and za'atar, which are being incorporated into global cuisines. This trend is expected to continue, providing opportunities for industry stakeholders to tap into new markets and diversify product offerings.

Local special circumstances:
In Eastern Africa, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is heavily influenced by the region's diverse and vibrant culinary culture. Local spices and herbs such as berbere, mitmita, and injera are essential ingredients in traditional dishes, driving the demand for these products. Additionally, the region's growing urbanization and increasing disposable income have led to a rise in demand for convenience foods, creating opportunities for the sauces and spices market. Regulatory factors, such as restrictions on food imports, also play a role in shaping the market dynamics.

Underlying macroeconomic factors:
The Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is greatly impacted by macroeconomic factors in Eastern Africa. The region's economic growth, political stability, and investment in agriculture and food processing industries are key drivers of market growth. Countries with favorable economic conditions and strong infrastructure development are experiencing higher market growth compared to regions with economic challenges and limited investment in the food sector. Additionally, the increasing demand for healthy and natural food products, along with rising disposable incomes, is fueling the demand for spices and culinary herbs in Eastern Africa. This trend is expected to continue as consumers become more health-conscious and seek out high-quality and flavorful food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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