Non-Alcoholic Drinks - Eastern Africa

The Non-Alcoholic Drinks market in Eastern Africa is experiencing a steady growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Africa are shifting towards healthier beverage options. Consumers are increasingly becoming health-conscious and are looking for non-alcoholic drinks that are low in sugar, natural, and free from artificial additives. This has led to a rise in demand for natural fruit juices, herbal teas, and functional beverages that offer health benefits. Trends in the market include the growing popularity of traditional African beverages. Eastern Africa has a rich cultural heritage and consumers are embracing traditional drinks such as hibiscus tea, baobab juice, and tamarind juice. These beverages are not only refreshing but also have cultural significance, making them appealing to local consumers. Another trend in the market is the rise of functional beverages. Consumers are seeking drinks that offer additional health benefits such as improved digestion, boosted immunity, and enhanced energy levels. This has led to the introduction of functional drinks infused with ingredients like probiotics, vitamins, and antioxidants. Local special circumstances in Eastern Africa also contribute to the development of the Non-Alcoholic Drinks market. The region has a favorable climate for the cultivation of various fruits and herbs, which are used in the production of natural juices and herbal teas. This enables local manufacturers to source ingredients locally, reducing costs and supporting the local economy. Furthermore, Eastern Africa has a growing middle class population with increasing disposable income. This has led to a rise in consumer spending on non-alcoholic drinks, as people are willing to pay for premium and healthier options. The region also has a young population, who are more open to trying new and innovative beverages, driving the demand for unique and exotic flavors. Underlying macroeconomic factors such as urbanization and population growth also play a role in the development of the Non-Alcoholic Drinks market in Eastern Africa. As more people move to urban areas, there is a higher demand for convenience and ready-to-drink beverages. Additionally, the region has a growing population, which means a larger consumer base for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Eastern Africa is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are seeking healthier and more natural beverage options, leading to the rise of traditional and functional drinks. The region's favorable climate, growing middle class population, and urbanization also contribute to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.