Furniture - Eastern Africa

Eastern Africa

The Furniture market in Eastern Africa is projected to generate a revenue of US$2.57bn in 2024.
This market is expected to experience an annual growth rate of 2.45% (CAGR 2024-2029).
Within this market, the largest segment is the Living Room Furniture segment, which is estimated to have a market volume of US$0.86bn in 2024.
In terms of global comparison, in the United States leads in revenue generation with US$264bn in 2024.
When considering the population figures, the per person revenues in Eastern Africa are US$5.59 in 2024.
The furniture market in Eastern Africa is experiencing a surge in demand for locally-made sustainable and eco-friendly furniture pieces.

Key regions: Worldwide, United States, China, India, Germany

Definition:

The Furniture market covers different movable objects designed to support various human activities such as sitting, sleeping, and storing items. These objects can include chairs, tables, beds, couches, and cabinets, among others. The design and layout of furniture can have a significant impact on the comfort and functionality of a space, making it an important aspect of interior design and home decor.

Structure:

The Furniture market is divided into seven segments:

The Living Room Furniture segment focuses on furnishings such as sofas, side tables, and media cabinets typically found in the living room. This segment is divided into the following subsegments: Seats & Sofas and Cabinets, TV Stands & Side Tables.
The Bedroom Furniture segment covers furnishings and other accessories used for sleeping and the storage of clothing and other personal items. This segment is divided into the following subsegments: Beds, Mattresses, Closets, Nightstands, & Dressers, and Bedding.
The Kitchen & Dining Furniture segment covers a diverse range of products that are used to meet people’s eating, food storage and preparation needs. This segment is divided into the following subsegments: Kitchenware and Dining Tables, Kitchen Islands & Pantries.
The Outdoor Furniture segment covers products specifically designed to withstand exposure to the elements, such as rain, sun, and wind, and is often made from materials that are weather-resistant.
The Home Office Furniture segment focuses on products that ensure a good working environment at home compared to that of a traditional office. This segment is divided into the following subsegments: Desks & Chairs and Bookcases & Filing Cabinets.
The Lamps & Lighting segment covers various devices and fixtures that provide illumination in a space. This segment is divided into the following subsegments: Table & Floor Lamps, Ceiling Lights & Chandeliers, and Light Bulbs & Fittings.
The Home Décor segment covers a variety of accessories and furnishings designed to make a space more aesthetically appealing. This segment is divided into the following subsegments: Decorations, Carpets & Rugs, Candles, and Curtains & Blinds.

Additional Information:

The Furniture market consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This market includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Market

Region

Region comparison

Currency

Analyst Opinion

The Furniture market in Eastern Africa is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory.

Customer preferences: in Eastern Africa are shifting towards more modern and functional furniture designs. Consumers are looking for furniture that not only adds aesthetic value to their homes but also serves a practical purpose. This trend is driven by increasing urbanization and the desire for more efficient use of space in smaller living areas. Additionally, there is a growing demand for eco-friendly and sustainable furniture options, as consumers become more conscious of their environmental impact.

Trends in the market: indicate a rise in the production and consumption of locally-made furniture. This can be attributed to the availability of skilled labor and raw materials in the region. Local artisans and craftsmen are able to create unique and high-quality furniture pieces that cater to the specific tastes and preferences of Eastern African consumers. This trend also supports the growth of small and medium-sized enterprises, contributing to job creation and economic development in the region.

Local special circumstances: in Eastern Africa, such as a growing middle class and increasing disposable income, are driving the demand for furniture. As more individuals and families move into higher income brackets, they are able to afford higher quality furniture and invest in home improvement projects. This has led to an increase in furniture sales and a boost in the overall market.

Underlying macroeconomic factors: such as population growth and urbanization, are also contributing to the development of the furniture market in Eastern Africa. With a rapidly growing population, there is a need for more housing and furniture to accommodate the expanding urban areas. This presents opportunities for furniture manufacturers and retailers to meet the rising demand. In conclusion, the Furniture market in Eastern Africa is experiencing growth and development due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers in the region seek more modern and functional furniture options, the market is responding by producing locally-made, eco-friendly, and sustainable furniture. The growing middle class and increasing disposable income are also driving the demand for furniture, while population growth and urbanization present opportunities for market expansion. Overall, the furniture market in Eastern Africa is poised for continued growth in the coming years.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.