Bread & Cereal Products - Eastern Africa

Revenue in the Bread & Bakery Products market amounts to US$27.42bn in 2024. The market is expected to grow annually by 11.55% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$59.74 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 14.87bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 5.6% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 26.9kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Eastern Africa is experiencing mild growth, influenced by factors such as the increasing demand for convenient and healthy food options, growing health consciousness among consumers, and the rising adoption of digital technologies in the food industry. These factors are driving the overall growth of the market, with each sub-market experiencing its unique growth trajectory. However, challenges such as high production costs and limited access to technology may be impacting the market's growth rate.

Customer preferences: As more consumers become health-conscious and prioritize ingredient transparency, the demand for organic, non-GMO, and gluten-free bread and cereal products has increased. Additionally, there has been a rise in demand for plant-based alternatives, as more individuals adopt vegetarian or vegan diets. This trend is also fueled by the growing awareness of animal welfare and environmental sustainability, leading to a shift towards more sustainable and ethical food choices.

Trends in the market: In Eastern Africa, the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more nutritious options, with consumers increasingly focused on wellness and well-being. This trend is driving the adoption of locally sourced and organic ingredients, as well as gluten-free and plant-based options. These developments are significant for industry stakeholders as they present opportunities for innovation and growth. However, they also pose challenges in terms of supply chain logistics and meeting changing consumer preferences. As the region continues to develop and modernize, these trends are expected to continue, shaping the future of the Bread & Cereal Products Market in Eastern Africa.

Local special circumstances: In Eastern Africa, the Bread & Cereal Products Market within The Food market is heavily influenced by local agricultural practices and climate conditions. The region's rich and diverse soil allows for a wide variety of grains and cereals to be grown, leading to a diverse range of products. Additionally, cultural preferences and dietary habits also play a significant role in shaping the market. For example, the popularity of injera, a traditional Ethiopian flatbread, has led to a high demand for teff flour and other local cereals. Moreover, government regulations and trade policies also impact the market dynamics, as seen in the recent import restrictions on wheat in Kenya and Tanzania.

Underlying macroeconomic factors: The growth of the Bread & Cereal Products Market within The Food market in Eastern Africa is influenced by macroeconomic factors such as population growth, rising disposable income, and changing consumer preferences. Countries with a large and growing population, such as Ethiopia and Tanzania, are key drivers of market growth. Additionally, the increasing urbanization and westernization in the region are leading to a shift in dietary habits towards more processed and convenience foods, driving the demand for bread and cereal products. Moreover, the region's strong economic growth and government initiatives to improve food security and reduce food imports are contributing to the market's expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.