Bread - Eastern Africa

Eastern Africa

Highlights

Revenue in the Bread market amounts to US$8.61bn in 2024. The market is expected to grow annually by 12.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$18.77 are generated in 2024.
In the Bread market, volume is expected to amount to 4.97bn kg by 2029. The Bread market is expected to show a volume growth of 6.7% in 2025.0.
The average volume per person in the Bread market is expected to amount to 8.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In Eastern Africa, the Bread & Cereal Products Market within The Food market is experiencing mild growth, influenced by various factors such as rising demand for convenient and healthy food options, as well as increasing awareness of the benefits of bread consumption. This growth is expected to continue due to the region's growing population and changing dietary preferences.

Customer preferences: With the growing popularity of healthy eating and wellness, consumers in Eastern Africa are increasingly seeking out bread options that are gluten-free, organic, and made with alternative grains. This trend is driven by a cultural emphasis on natural and wholesome foods, as well as a rise in the number of individuals with gluten intolerance or sensitivity. Additionally, there is a growing interest in artisanal breads, reflecting a shift towards more premium and authentic food experiences.

Trends in the market: In Eastern Africa, the Bread & Cereal Products Market is experiencing a rise in demand for healthier and more diverse options, driven by increasing concerns over obesity and chronic diseases. This has led to a trend of incorporating local grains and ingredients, such as sorghum and millet, into bread products. Additionally, there is a growing market for gluten-free and organic breads, as consumers become more health-conscious. These trends are expected to continue in the future, presenting opportunities for industry stakeholders to expand their product offerings and tap into the growing demand for healthier bread options.

Local special circumstances: In Eastern Africa, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's rich agricultural industry. The use of locally-sourced grains and spices in bread production sets this market apart from others. Additionally, cultural preferences for staple breads, such as injera in Ethiopia and ugali in Kenya, drive demand for specific types of bread products. Regulatory factors, such as import restrictions and trade agreements, also play a role in shaping the competitive landscape of the Bread Market in Eastern Africa. These unique local factors greatly impact the market dynamics and consumer preferences in this region.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Eastern Africa is heavily influenced by macroeconomic factors such as population growth, urbanization, and income levels. With a rapidly growing population and increasing urbanization, there is a higher demand for convenient and affordable food options, including bread. This is further driven by rising incomes, which are allowing consumers to allocate more of their budget towards food products, particularly in the bread market. Additionally, government initiatives promoting food security and investments in agriculture are also contributing to the growth of the bread market in Eastern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.