Meat Substitutes - Eastern Africa

Eastern Africa

Highlights

Revenue in the Meat Substitutes market amounts to US$29.34m in 2024. The market is expected to grow annually by 15.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.06 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 2.10m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 9.6% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in Eastern Africa has been experiencing average growth, fueled by factors such as increasing health consciousness among consumers and the convenience of plant-based options. The market is also impacted by the rising trend of vegetarian and vegan diets in the region.

Customer preferences: As consumer awareness of the environmental and health impacts of meat consumption grows, there has been a noticeable increase in demand for plant-based meat substitutes in Eastern Africa. This trend is influenced by cultural preferences for plant-based diets, as well as a growing interest in healthy and sustainable food options. Additionally, the rise of vegetarian and vegan lifestyles among younger demographics has also contributed to the popularity of meat substitutes in the region.

Trends in the market: In Eastern Africa, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand due to the increasing awareness of health and environmental concerns. This trend is expected to continue as consumers are becoming more health-conscious and are seeking alternatives to traditional meat products. Additionally, the rise of vegan and vegetarian lifestyles is driving the growth of this market. This has significant implications for industry stakeholders, as they must adapt to the changing consumer preferences and invest in innovative meat substitute products to stay competitive. Moreover, the COVID-19 pandemic has further accelerated this trend as consumers are looking for healthier and more sustainable food options.

Local special circumstances: In Eastern Africa, the Meat Substitutes Market of the Meat Market within The Food market is influenced by unique factors such as the region's diverse cultural and religious beliefs. This has led to a growing demand for plant-based protein alternatives, especially among the Muslim and Hindu populations who avoid consuming meat. Additionally, the region's growing awareness of health and environmental concerns is driving the adoption of meat substitutes. Moreover, government initiatives promoting sustainable agriculture and reducing meat consumption are supporting the growth of the market in Eastern Africa.

Underlying macroeconomic factors: The growth of the Meat Substitutes Market within The Food market is also influenced by macroeconomic factors such as changing consumer preferences, government regulations promoting sustainability and health consciousness, and rising concerns over animal welfare and environmental sustainability. Countries with strong economic growth and high demand for alternative protein sources are experiencing a faster market growth compared to regions with weak economic conditions and limited demand for meat substitutes. Additionally, the increasing awareness of the negative impact of meat production on the environment and human health is driving the demand for plant-based protein alternatives in the global market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.