Key regions: Russia, Spain, South Korea, Philippines, United States
The Yogurt Market in Eastern Africa is experiencing subdued growth due to various factors such as low consumer health awareness and limited access to digital technologies. However, the convenience of online services is expected to drive growth in the near future.
Customer preferences: As consumer awareness and emphasis on health and wellness grows in Eastern Africa, there has been a noticeable increase in demand for low-fat and probiotic-rich yogurt options. This trend is driven by a growing preference for healthier food choices, as well as a shift towards more Westernized dietary habits. Additionally, the rise of social media and influencer marketing has contributed to the popularity of yogurt, as it is often promoted as a key component of a healthy lifestyle.
Trends in the market: In Eastern Africa, the yogurt market is experiencing a surge in demand for dairy-free and plant-based options, driven by a growing health-conscious population. Additionally, there is a rising trend of incorporating traditional African flavors in yogurt products, catering to the local palate. These trends indicate a shift towards healthier and more diverse options in the market, with potential implications for industry stakeholders such as increased competition and the need for product innovation. Furthermore, the trajectory of these trends suggests a continued growth in the yogurt market, creating opportunities for expansion and investment in the region.
Local special circumstances: In Eastern Africa, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is influenced by the region's rich cultural heritage and diverse dietary preferences. For instance, in Ethiopia, yogurt is traditionally made from camel, goat, or sheep milk and is an essential part of the local cuisine. In Kenya, the market is driven by the growing health consciousness among consumers, leading to a rise in demand for plant-based yogurt alternatives. Additionally, the government's focus on promoting the dairy industry and increasing milk production has further aided the growth of the yogurt market in the region.
Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Eastern Africa is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economic conditions and favorable fiscal policies are experiencing stronger market growth compared to those with economic instability and unfavorable policies. Additionally, the rising disposable income and changing dietary habits in the region are also driving the demand for dairy products, including yogurt, leading to market growth. However, factors such as inflation, currency fluctuations, and trade policies can also affect the market performance in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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