Key regions: Russia, China, Spain, Canada, United Kingdom
The Meat Market in Eastern Africa is experiencing moderate growth, influenced by factors such as increasing demand for fresh and processed meat, as well as the growing trend towards meat substitutes. However, the overall market growth is subdued due to challenges such as limited access to technology and infrastructure, and concerns over quality and safety.
Customer preferences: As more consumers in Eastern Africa become health-conscious, there has been a noticeable shift towards leaner meat options and plant-based alternatives. This trend is largely influenced by cultural beliefs and dietary preferences, as well as concerns over animal welfare and environmental impact. Additionally, the rise of urbanization and busy lifestyles has led to an increased demand for convenient, ready-to-eat meat products.
Trends in the market: In Eastern Africa, the Meat Market within The Food market is experiencing a rise in demand for organic and ethically sourced meat products. This trend is driven by consumer awareness and concerns about animal welfare, environmental sustainability, and health benefits. As a result, more companies are incorporating ethical and sustainable practices in their production and sourcing processes. This shift towards conscious consumption is expected to continue, with stakeholders in the industry facing the challenge of balancing profitability with ethical considerations. Additionally, there is a growing interest in alternative protein sources such as insect-based products, presenting opportunities for innovation and diversification in the meat market.
Local special circumstances: In Eastern Africa, the Meat Market within The Food market is heavily influenced by cultural and religious factors. Many countries in this region have a large Muslim population, leading to a high demand for halal meat products. Additionally, the geographical landscape of Eastern Africa plays a role in the types of meat available, with a focus on livestock such as cattle, sheep, and goats. Furthermore, there are various regulatory factors that impact the Meat Market, such as import and export regulations and food safety standards. These unique local factors contribute to the market dynamics in Eastern Africa, making it distinct from other markets.
Underlying macroeconomic factors: The Meat Market within The Food market in Eastern Africa is greatly influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With the growing population and increasing purchasing power of consumers, there is a high demand for meat products in the region. Additionally, favorable trade agreements and investments in the agricultural sector have led to the growth of the meat market. However, challenges such as rising inflation rates and political instability can hinder market growth. Moreover, increasing health and environmental concerns have also influenced consumer preferences, leading to a shift towards organic and sustainable meat products.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
