Beauty & Personal Care - Eastern Africa

Eastern Africa

In 2024, the Eastern African Beauty & Personal Care market is projected to generate a revenue of US$21.27bn.
It is anticipated that the market will experience an annual growth rate of 3.95% (CAGR 2024-2029).
The largest segment within this market is Personal Care, which is expected to reach a market volume of US$10.16bn in 2024.
When compared globally, in the United States leads in terms of revenue generation, with an estimated revenue of US$100bn in 2024.
Taking into consideration the population figures, the per person revenue in Eastern Africa is projected to be US$46.34 in 2024.
Furthermore, it is estimated that online sales will contribute 2.2% of the total revenue in the Beauty & Personal Care market by 2024.
Eastern Africa's beauty and personal care market is witnessing a surge in demand for natural and organic products, driven by increasing consumer awareness of sustainable and eco-friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.