Rice - Eastern Africa | Statista Market Forecast

Revenue in the Rice market amounts to US$1.43bn in 2024. The market is expected to grow annually by 12.61% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$3.12 are generated in 2024.
In the Rice market, volume is expected to amount to 1.28bn kg by 2029. The Rice market is expected to show a volume growth of 6.7% in 2025.0.
The average volume per person in the Rice market is expected to amount to 2.2kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Eastern Africa is experiencing mild growth, influenced by factors such as increasing demand for digital technologies, growing health consciousness, and the convenience of online health services in The Food market.

Customer preferences: The demand for organic and sustainably-sourced rice has been on the rise in Eastern Africa, as consumers become more health-conscious and environmentally aware. This trend is further fueled by the growing middle-class population and urbanization, as well as the influence of Western dietary preferences and practices. As a result, there has been an increase in the availability and variety of organic and locally-grown rice options in the market. This shift towards more sustainable and healthier food choices reflects a growing awareness and prioritization of personal and planetary well-being.

Trends in the market: In Eastern Africa, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in consumer demand for healthier and more sustainable food options. This trend is driven by a growing awareness of the health benefits of rice and a desire for environmentally friendly products. As a result, there is an increasing number of rice producers and retailers offering organic and fair-trade rice products. This trend is expected to continue, as consumers become more conscious of their food choices and seek out products that align with their values. For industry stakeholders, this presents an opportunity to tap into a growing market and differentiate themselves by offering sustainable and healthy rice options. However, it also poses a challenge to meet the demand for these products and maintain competitive pricing. As such, companies must invest in sustainable sourcing and production methods to stay ahead in the market.

Local special circumstances: In Eastern Africa, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by local cultural practices and preferences. In countries like Ethiopia and Kenya, rice is a staple food and often consumed in traditional dishes. This has led to a high demand for locally grown rice, creating a unique market for small-scale farmers. Additionally, government policies promoting food security and self-sufficiency have further shaped the market dynamics in this region.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Eastern Africa is heavily impacted by macroeconomic factors. Global economic trends, such as increasing demand for rice as a staple food and the rise of health-conscious consumer preferences, are driving market growth. Additionally, national economic health and fiscal policies play a significant role, as government initiatives to improve food security and increase agricultural productivity can greatly influence the rice market. Other financial indicators, such as exchange rates and inflation rates, also impact market performance. Overall, favorable macroeconomic conditions can lead to strong growth in the Rice Market, while unfavorable conditions can hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.