Fruits & Nuts - Eastern Africa

Eastern Africa

Highlights

Revenue in the Fruits & Nuts market amounts to US$17.30bn in 2024. The market is expected to grow annually by 11.32% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$37.70 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 6.34bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 5.7% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 11.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts market in Eastern Africa is experiencing subdued growth, influenced by factors such as fluctuating weather conditions, limited infrastructure for distribution, and competition from imported products, which challenge local producers and consumer preferences.

Customer preferences: Consumers in Eastern Africa are increasingly prioritizing health and wellness, driving a shift towards organic and locally sourced fruits and nuts. This trend is particularly pronounced among younger demographics, who are more health-conscious and influenced by global health movements. Additionally, urbanization is leading to a rise in convenience-oriented consumption, with a growing preference for packaged and ready-to-eat fruit products. Cultural shifts towards plant-based diets are also encouraging the incorporation of nuts as protein alternatives, further reshaping purchasing behaviors in the market.

Trends in the market: In Eastern Africa, the Fruits & Nuts Market is experiencing a significant shift towards organic and locally sourced products, fueled by a surge in health-conscious consumers, particularly among younger demographics. This trend is paving the way for increased demand for sustainable agricultural practices and local farming initiatives. Moreover, urbanization is driving a preference for convenient, packaged, and ready-to-eat fruit products, reflecting changing lifestyles. The rising popularity of plant-based diets is further reshaping consumer behavior, positioning nuts as vital protein alternatives, which presents both opportunities and challenges for industry stakeholders in adapting their offerings to meet evolving consumer preferences.

Local special circumstances: In Eastern Africa, the Fruits & Nuts Market is shaped by diverse geographical climates that allow for a wide variety of indigenous fruit and nut crops, fostering unique local flavors and products. Culturally, traditional consumption patterns emphasize the use of local fruits in meals and snacks, creating a strong demand for traditional varieties. Regulatory frameworks promoting organic farming practices and local sourcing further enhance market dynamics, encouraging smallholder farmers to engage in sustainable agriculture and meet the rising consumer preference for organic products.

Underlying macroeconomic factors: The Fruits & Nuts Market in Eastern Africa is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and consumer spending trends. As global demand for organic and sustainably sourced products rises, local farmers benefit from increased access to international markets, boosting exports. National economic health, characterized by GDP growth and inflation rates, affects purchasing power and disposable income, shaping consumer preferences for premium fruit and nut products. Additionally, government initiatives promoting agricultural innovation and infrastructure development enhance productivity, further driving market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.