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Processed Meat - Eastern Africa

Eastern Africa
  • Revenue in the Processed Meat market amounts to US$7.80bn in 2024. The market is expected to grow annually by 9.25% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$42bn in 2024).
  • In relation to total population figures, per person revenues of US$17.00 are generated in 2024.
  • In the Processed Meat market, volume is expected to amount to 1.43bn kg by 2029. The Processed Meat market is expected to show a volume growth of 3.0% in 2025.0.
  • The average volume per person in the Processed Meat market is expected to amount to 2.7kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Cured and prepared meat products and sausages
  • Bacon
  • Salami

Out-Of-Scope

  • Fresh meat
  • Meat-based ready-to-eat meals
  • pâté
  • Burger patties, meatball
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Processed Meat Market in Eastern Africa is experiencing subdued growth, influenced by factors such as increasing health consciousness, convenience of online services, and adoption of digital technologies. This is seen in sub-markets like Ham & Bacon, Sausages, and Cold & Roast Meat Products, where consumers are demanding healthier and more sustainable options. However, challenges such as limited access to technology and traditional food preferences may impact the market's overall growth rate.

Customer preferences:
Consumers in Eastern Africa are showing a growing preference for processed meat products, particularly those that offer convenience and variety. This can be attributed to the influence of Western culture and lifestyle, as well as the increasing urbanization in the region. Additionally, there is a rise in demand for healthier and more sustainable options, leading to the emergence of plant-based meat substitutes in the market. This trend is also driven by the growing awareness of the environmental and health impacts of traditional meat production.

Trends in the market:
In Eastern Africa, the Processed Meat Market of the Meat Market within The Food market is experiencing a surge in demand for halal and organic processed meats. This can be attributed to the increasing health consciousness among consumers and the rise of the Muslim population in the region. There is also a growing trend of incorporating traditional African flavors and techniques in processed meat production, adding a unique and authentic touch to the market. As a result, industry stakeholders are focusing on expanding their product lines and investing in sustainable sourcing and production methods to cater to these trends. This trajectory is significant as it not only meets consumer demands but also promotes ethical and sustainable practices in the industry. However, it also poses challenges in terms of cost and standards compliance. Looking ahead, industry stakeholders will need to continue adapting to changing consumer preferences and regulations to stay competitive in the market.

Local special circumstances:
In Eastern Africa, the Processed Meat market is heavily influenced by local dietary preferences and traditions, as well as religious practices. For example, the high demand for halal meat among the Muslim population has led to the growth of halal-certified processed meat products. Additionally, the region's climate and infrastructure challenges have led to a strong preference for shelf-stable processed meat products, such as canned meats and dried meats, over fresh options. These factors greatly impact the product offerings and marketing strategies of processed meat companies in this region.

Underlying macroeconomic factors:
The processed meat market within The Food market in Eastern Africa is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with stable economies and supportive fiscal policies are experiencing a higher demand for processed meat products compared to regions with economic instability and unfavorable policies. Additionally, the rising population and urbanization in Eastern Africa are driving the demand for processed meat, as more people are adopting a Westernized diet and busy lifestyles. This trend is expected to continue as the region's economy grows and consumers' purchasing power increases. Furthermore, the increasing health consciousness and concerns over food safety are also influencing the processed meat market, as consumers are demanding healthier and safer options. This has led to the introduction of innovative and healthier processed meat products in the market, such as plant-based alternatives and organic options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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