Sweeteners - Northern Africa | Statista Market Forecast

The Sweeteners Market in Northern Africa is experiencing minimal growth due to various factors, including increasing health awareness, convenience of online services, and diverse sub-markets such as Honey, Sugar, and Artificial Sweeteners. The slow growth can also be attributed to economic instability and fluctuating demand in the region.

Customer preferences: Consumers in Northern Africa are becoming more health-conscious and are seeking alternative sweeteners such as stevia and honey, which are perceived as more natural and healthier options. This trend is driven by a growing awareness of the negative effects of consuming excessive amounts of sugar, and a desire for more natural and unprocessed food products. Additionally, as the region experiences a rise in obesity and diabetes rates, there is a growing demand for low-calorie and diabetic-friendly sweeteners, further driving the growth of the sweeteners market in Northern Africa.

Trends in the market: In Northern Africa, the Spreads & Sweeteners Market within The Food market is seeing a growing demand for healthier and natural sweeteners, such as stevia and honey, as consumers become more health-conscious. This trend is driven by increasing awareness of the negative effects of artificial sweeteners and the rise of clean label products. As a result, companies are investing in research and development to create innovative and natural sweeteners to meet this demand. This trend is expected to continue, with potential implications for industry stakeholders such as manufacturers and retailers, who may need to adapt their product offerings to cater to this growing trend. Additionally, there may be opportunities for companies to collaborate with local suppliers to source natural sweeteners, creating a more sustainable and ethical supply chain.

Local special circumstances: In Northern Africa, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the region's traditional cuisine and cultural preferences. Local ingredients such as dates and honey are commonly used as sweeteners, leading to a unique flavor profile in the market. Additionally, regulatory factors, such as the ban on artificial sweeteners in some countries, have a significant impact on product offerings and consumer choices. These local factors contribute to the dynamic and diverse nature of the Sweeteners Market in Northern Africa.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economic conditions and supportive fiscal policies are expected to experience higher market growth due to increased consumer spending and demand for premium food products. On the other hand, regions with economic instability and fluctuating currency exchange rates may face challenges in market performance. Additionally, the rising health consciousness among consumers and the increasing demand for natural and healthier food options are driving the growth of the Sweeteners Market in Northern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.