Spreads & Sweeteners - EMEA

EMEA

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$45.77bn in 2024. The market is expected to grow annually by 7.54% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$18.74 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 14.83bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 5.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners market in EMEA (Europe, Middle East, and Africa) has been experiencing minimal growth due to factors such as increasing competition, changing consumer preferences, and stricter regulations. Despite these challenges, the market is still driven by the convenience and health benefits offered by these products. However, sub-markets within the food industry, such as health-conscious spreads and natural sweeteners, are expected to see higher growth rates due to increasing consumer demand for healthier options.

Customer preferences: The Spreads & Sweeteners Market within The Food market market in EMEA has witnessed a rise in demand for natural and healthier alternatives to traditional spreads and sweeteners. This trend is driven by increasing health consciousness and a shift towards clean label products. Consumers are also seeking products with lower sugar content, leading to a surge in demand for natural sweeteners like stevia and monk fruit. This shift towards healthier options is influenced by changing lifestyle factors and a growing preference for natural and organic ingredients.

Trends in the market: In EMEA, the Spreads & Sweeteners Market in The Food market is experiencing a shift towards healthier options, driven by increasing consumer awareness and demand for natural and organic products. This trend is expected to continue, with a focus on sugar reduction and clean label ingredients. Additionally, there is a rising demand for plant-based spreads and sweeteners, driven by the growing popularity of vegan and flexitarian diets. These trends present opportunities for industry stakeholders to innovate and cater to changing consumer preferences.

Local special circumstances: In Europe, the Spreads & Sweeteners market is heavily influenced by the region's strong focus on health and wellness. The demand for natural and organic products has resulted in a surge in the use of alternatives to traditional sugar such as stevia and agave. Additionally, strict regulations on food labeling and ingredients have led to a shift towards cleaner and more transparent products. In contrast, the Middle East market is driven by the high consumption of traditional sweets and the cultural significance of sweet treats. This has resulted in a steady demand for spreads and sweeteners made from natural ingredients and traditional recipes, catering to local taste preferences.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in EMEA is influenced by macroeconomic factors such as changing consumer preferences, government regulations, and economic stability. Countries with stable economies and supportive regulatory environments are experiencing higher market growth compared to regions with economic challenges and strict regulations. Additionally, the growing health consciousness among consumers and the rising demand for natural and organic products are driving the growth of the Spreads & Sweeteners Market in the EMEA region. Moreover, the increasing prevalence of health issues such as obesity and diabetes is also fueling the demand for healthier alternatives in the spreads and sweeteners segment. These factors are expected to continue driving the market growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.