Tomato Ketchup - Rwanda | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$10.99m in 2024. The market is expected to grow annually by 10.32% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$0.76 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 9.07m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 6.9% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.5kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in the Sauces & Spices market within The Food market in Rwanda has seen subdued growth, influenced by factors such as limited consumer awareness and slower adoption of digital technologies. However, convenience and increasing health consciousness are expected to drive market growth.

Customer preferences: In Rwanda, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market has seen a rise in demand for locally sourced and sustainable ingredients. This shift towards supporting local producers is driven by a growing awareness of environmental sustainability and the desire to support the local economy. Additionally, there has been an increase in demand for healthier and organic options, reflecting a growing trend towards healthier eating habits and a preference for natural products.

Trends in the market: In Rwanda, there is a growing trend towards healthier eating habits, with a focus on incorporating more fresh and locally sourced ingredients. This trend is reflected in the Tomato Ketchup Market of the Sauces & Spices Market within The Food market, as consumers are seeking out ketchup made with natural ingredients and no added sugars or preservatives. This shift towards healthier options is significant for industry stakeholders, as it presents an opportunity for companies to differentiate themselves and capture a share of the growing market. Additionally, there is a potential for partnerships with local farmers and suppliers to support the production of fresh, natural ingredients.

Local special circumstances: In Rwanda, the Tomato Ketchup market is heavily influenced by local agricultural practices and availability of fresh tomatoes. The country's focus on sustainable farming methods has led to an increase in the production of high-quality, organic tomatoes, resulting in a unique and competitive market for Tomato Ketchup. Additionally, the government's strict regulations on food safety and labeling have contributed to the market's growth, ensuring consumer trust and satisfaction.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is impacted by macroeconomic factors such as consumer purchasing power, trade policies, and global economic growth. Countries with stable economies and favorable trade policies tend to experience higher demand for tomato ketchup products, while those with economic instability and restrictive trade policies may see a decline in market growth. Additionally, changing consumer preferences and dietary habits, along with increasing health consciousness, are also influencing the demand for healthier and organic tomato ketchup options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.