Tomato Ketchup - Japan | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$1.74bn in 2024. The market is expected to grow annually by 0.79% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$14.20 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 416.40m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.2% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 3.4kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in Japan has seen steady growth in recent years, driven by factors such as increasing demand for convenience and rising health consciousness among consumers. However, the market's growth rate remains negligible due to intense competition and market saturation.

Customer preferences: As consumers in Japan become more health-conscious, there has been a noticeable rise in demand for low-sugar and natural ingredient options in the Tomato Ketchup Market of the Sauces & Spices Market within The Food market. This trend is driven by a growing awareness of the potential health risks associated with high sugar consumption. As a result, brands are now offering healthier alternatives, such as ketchup made with natural sweeteners or reduced sugar options. This shift in consumer preferences reflects a larger cultural shift towards more mindful and sustainable food choices.

Trends in the market: In Japan, the Tomato Ketchup market is experiencing a shift towards healthier options, with demand for organic and low-sugar varieties on the rise. This trend is driven by increasing health consciousness among consumers, as well as government initiatives promoting healthy eating. As a result, manufacturers are investing in research and development to introduce innovative products that cater to this demand. This trend is expected to continue, with a potential impact on industry stakeholders such as suppliers, retailers, and consumers. Additionally, with the growing popularity of e-commerce and online grocery shopping, the Tomato Ketchup market is also witnessing a surge in online sales, providing new opportunities for players in the industry to reach a wider customer base.

Local special circumstances: In Japan, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's unique cultural and culinary traditions. The Japanese consume ketchup in a variety of dishes, such as tonkatsu and omurice, but with a distinct twist, incorporating local ingredients and flavors. Additionally, strict food safety regulations in Japan ensure that ketchup manufacturers maintain high-quality standards, making it a trusted and popular condiment among consumers. Furthermore, with the rise of health-consciousness in the country, there has been a growing demand for organic and low-sodium ketchup, leading to the emergence of niche markets catering to these preferences.

Underlying macroeconomic factors: The growth of the Tomato Ketchup market in Japan is largely influenced by macroeconomic factors such as consumer spending, population demographics, and government policies. Japan's strong economy and high consumer spending power have contributed to the high demand for convenience foods, including Tomato Ketchup. Additionally, favorable government policies promoting domestic production and consumption of agricultural products have bolstered the market. Furthermore, Japan's aging population has also played a role in the increased demand for Tomato Ketchup, as seniors are more likely to consume packaged foods for convenience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.