Butter - Rwanda | Statista Market Forecast

Revenue in the Butter market amounts to US$12.32m in 2024. The market is expected to grow annually by 8.40% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$0.85 are generated in 2024.
In the Butter market, volume is expected to amount to 1.07m kg by 2029. The Butter market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.06kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market in Rwanda is experiencing subdued growth, influenced by factors such as rising production costs, limited consumer purchasing power, and competition from alternative spreads, which are affecting overall demand within the Oils & Fats sector.

Customer preferences: Consumers in Rwanda are increasingly gravitating towards healthier and more versatile alternatives to traditional butter, reflecting a growing awareness of nutrition and wellness. This shift is influenced by younger demographics who prioritize plant-based diets and seek products with natural ingredients. Additionally, the rising trend of baking and cooking at home, fueled by social media and culinary shows, has led to an interest in premium and specialty butters, including those infused with local flavors. Consequently, brands are adapting their offerings to meet these evolving preferences.

Trends in the market: In Rwanda, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards healthier and more versatile butter alternatives. This trend is driven by a younger population increasingly interested in plant-based diets, leading to a demand for natural and organic products. Additionally, the rise of home baking and cooking, spurred by social media influencers and cooking shows, has elevated the appeal of premium and specialty butters, including those featuring local ingredients. These changes are prompting brands to innovate and diversify their offerings, signifying a critical adaptation phase for industry stakeholders to meet evolving consumer preferences.

Local special circumstances: In Rwanda, the Butter Market within the Oils & Fats sector is shaped by unique geographical and cultural factors that influence consumer preferences. The country's rich dairy farming heritage supports local butter production, creating a strong demand for artisanal and traditional products. Additionally, cultural practices emphasize communal meals, increasing the use of butter in local dishes. Regulatory support for organic farming initiatives encourages the growth of natural butter alternatives, aligning with a rising health consciousness among consumers. These elements collectively drive innovation and sustainability within the market.

Underlying macroeconomic factors: The Butter Market within Rwanda's Oils & Fats sector is significantly influenced by macroeconomic factors such as national economic stability, agricultural policies, and global dairy trends. Rwanda's focus on improving agricultural productivity and rural development fosters a conducive environment for butter production, boosting local economies. Furthermore, global demand for dairy products and fluctuating commodity prices affect export opportunities and local pricing. Additionally, government initiatives aimed at enhancing food security and promoting health-conscious consumption align with rising income levels, ultimately driving market growth and innovation in butter production methods.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.