Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Meat

Fresh Meat - Northern Africa

Northern Africa
  • Revenue in the Fresh Meat market amounts to US$25.47bn in 2024. The market is expected to grow annually by 10.11% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$261bn in 2024).
  • In relation to total population figures, per person revenues of US$97.64 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 3.14bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.9% in 2025.0.
  • The average volume per person in the Fresh Meat market is expected to amount to 10.1kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh and frozen beef & veal
  • Fresh and frozen pork
  • Fresh and frozen poultry
  • Fresh and frozen mutton & goat
  • Fresh and frozen other meat

Out-Of-Scope

  • Processed meat
  • Meat-based ready-to-eat meals
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Fresh Meat Market in Northern Africa is experiencing subdued growth, impacted by factors such as lower consumer spending, increasing competition from alternative protein sources, and stricter regulations on meat production. Despite this, the market is expected to see some growth due to rising population and urbanization, as well as increasing demand for high-quality and safe meat products within the Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat sub-markets. Digital technologies could also play a role in driving growth, as consumers become more health-conscious and demand convenient online meat purchasing options.

Customer preferences:
As consumers become more health-conscious, there has been a rise in demand for sustainable and ethically-sourced meat products in the Fresh Meat Market. This trend is driven by a growing awareness of the environmental impact of traditional meat production methods and a desire for healthier, cleaner options. As a result, there has been an increase in the availability of organic, grass-fed, and free-range meat options in Northern Africa. Additionally, the rise of plant-based diets and flexitarianism has also influenced consumer preferences in the Fresh Meat Market, with more individuals opting for meat substitutes or reducing their meat consumption. This shift towards more sustainable and ethical meat products is expected to continue, driving innovation and product development in the market.

Trends in the market:
In Northern Africa, the Fresh Meat Market within the Meat Market of The Food market is experiencing a rise in demand for organic, locally-sourced meat products. This trend is driven by a growing focus on sustainability and health consciousness among consumers. As a result, industry stakeholders are investing in sustainable farming practices and marketing strategies that promote the benefits of organic meat. This trend is expected to continue in the coming years, with potential implications for the supply chain and pricing of fresh meat products.

Local special circumstances:
In Northern Africa, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by local cultural and religious practices. The majority of the population follows Islamic dietary laws, which prohibit the consumption of pork. This has led to a strong demand for halal meat, creating a niche market for suppliers. Additionally, the region's climate and geography play a role in the type of meat consumed, with camel and goat meat being popular choices due to their ability to thrive in desert conditions. These unique factors greatly impact the product offerings and consumer preferences in the Fresh Meat Market of the Meat Market within The Food market in Northern Africa.

Underlying macroeconomic factors:
The Fresh Meat Market of the Meat Market within The Food market is greatly influenced by macroeconomic factors in Northern Africa. The region's economic growth, stability, and government policies play a crucial role in shaping the market's performance. Countries with strong economic growth, stable political environments, and supportive fiscal policies tend to experience higher demand and consumption of fresh meat products. Furthermore, trends such as urbanization and rising per capita income in the region are also important drivers of market growth. Additionally, the increasing focus on food safety and quality, as well as the growing awareness of the health benefits of fresh meat, are contributing to the market's expansion. These factors are expected to continue shaping the Fresh Meat Market in Northern Africa in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.