Fresh Fruits - Northern Africa | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$21.12bn in 2024. The market is expected to grow annually by 8.94% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$80.95 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 7.05bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 23.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Northern Africa is experiencing minimal growth, influenced by factors like fluctuating weather conditions, varying consumer preferences, and limited access to modern distribution channels, which hinder broader market expansion and sustainability.

Customer preferences: Consumers in Northern Africa are increasingly prioritizing organic and sustainably sourced fresh fruits, reflecting a broader awareness of health and environmental concerns. This shift is influenced by a growing middle class that seeks quality over quantity, driven by urbanization and higher disposable incomes. Additionally, younger demographics are embracing convenience, leading to the rise of online grocery shopping platforms. Cultural factors, such as the integration of fruits in traditional diets, further encourage this trend towards healthier and more diverse fruit choices.

Trends in the market: In Northern Africa, the Fresh Fruits Market is experiencing a notable shift towards organic and sustainably sourced products, driven by heightened consumer awareness of health and environmental issues. The expanding middle class, fueled by urbanization and increased disposable incomes, is prioritizing quality over quantity in their fruit choices. Concurrently, younger consumers are gravitating towards online grocery shopping, enhancing convenience. This trend not only promotes healthier dietary habits but also poses significant implications for producers and retailers, who must adapt their offerings and marketing strategies to meet evolving consumer preferences and sustainability demands.

Local special circumstances: In Northern Africa, the Fresh Fruits Market is shaped by a rich agricultural heritage and diverse climatic conditions that foster a wide variety of fruit production. Traditional farming practices coexist with modern techniques, creating a unique blend that appeals to both local and international consumers. Additionally, cultural preferences for specific fruits, influenced by regional cuisine, drive demand for locally sourced varieties. Regulatory frameworks promoting organic farming further support the shift toward sustainable practices, compelling producers to innovate while meeting health-conscious consumer trends.

Underlying macroeconomic factors: The Fresh Fruits Market in Northern Africa is influenced by several macroeconomic factors, including global trade dynamics, national economic stability, and consumer spending patterns. As global demand for fresh produce rises, Northern African countries with favorable agricultural conditions are positioned to capitalize on export opportunities. National economic health, characterized by GDP growth and urbanization, enhances domestic consumption of fresh fruits. Moreover, fiscal policies that support agricultural development, such as subsidies and investments in infrastructure, stimulate production efficiency. Fluctuations in currency exchange rates and inflation also impact pricing, affecting both local and international market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.