Ready-to-Eat Meals - Northern Africa

Northern Africa

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$12.23bn in 2024. The market is expected to grow annually by 9.35% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$46.90 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 2.23bn kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 7.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in Northern Africa is experiencing minimal growth due to various factors such as increasing competition, changing consumer preferences, and economic instability. Despite convenience offered by these meals, the market's growth is hindered by these challenges.

Customer preferences: With the growing trend of busy lifestyles and urbanization, there has been a surge in demand for convenient and time-saving food options in Northern Africa. This has led to an increase in the popularity of ready-to-eat meals in the Convenience Food Market within The Food market. Moreover, the influence of Western culture has also led to a shift towards processed and packaged foods in the region. However, there is also a rising demand for healthier and more nutritious options, leading to the emergence of organic and plant-based ready-to-eat meals. This trend is further fueled by the growing awareness of health and wellness among consumers.

Trends in the market: In Northern Africa, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand due to the growing urbanization and busy lifestyles of consumers. This has led to the emergence of new players in the market, offering a wide range of convenient and healthier options. Additionally, there is a rise in the adoption of e-commerce platforms, making it easier for consumers to purchase these ready-to-eat meals online. This trend is expected to continue, driving market growth and creating new opportunities for industry stakeholders.

Local special circumstances: In Northern Africa, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the region's cultural preferences for traditional meals and convenience. Due to the hot climate, there is a high demand for ready-to-eat meals that require minimal preparation. Additionally, strict halal and kosher dietary restrictions in certain countries within the region create a unique market for halal and kosher certified ready-to-eat meals. These factors drive the growth of the market in Northern Africa, setting it apart from other regions in the world.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The stability of the global economy and the strength of the national economy directly affect consumer spending and purchasing power, which in turn influences the demand for convenience foods such as ready-to-eat meals. Moreover, government fiscal policies, such as taxation and subsidies, can either encourage or discourage the consumption of convenience foods, thus affecting market performance. Additionally, factors such as inflation, unemployment rates, and currency exchange rates also play a significant role in shaping the market for ready-to-eat meals.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.