Convenience Food - Northern Africa

Northern Africa

Highlights

Revenue in the Convenience Food market amounts to US$13.02bn in 2024. The market is expected to grow annually by 9.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$49.92 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 2.39bn kg by 2029. The Convenience Food market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 7.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Northern Africa is seeing minimal growth, influenced by factors such as the increasing demand for ready-to-eat meals and soups, as well as the growing population and changing food preferences. The convenience offered by these products and rising health awareness among consumers are also driving the market's growth. However, challenges such as food safety concerns and high competition from traditional food options may impact the market's growth rate.

Customer preferences: Convenience food options are becoming increasingly popular in Northern Africa, driven by a growing demand for time-saving solutions in a fast-paced lifestyle. This trend is particularly evident among urban millennials, who prioritize convenience and efficiency in their daily routines. As a result, we are seeing a rise in the consumption of ready-to-eat meals and on-the-go snacks, as well as an increase in online food delivery services. This shift towards convenience food is also influenced by the rise in dual-income households and a growing number of single-person households, where traditional home-cooked meals may not be as practical or feasible.

Trends in the market: In Northern Africa, the convenience food market is experiencing a surge in demand for healthier and more sustainable options. This is driven by a growing awareness of nutrition and health, as well as changing consumer preferences for convenient and accessible food choices. As a result, there is a rise in the availability of organic and plant-based options in the market. This trend is expected to continue, with industry stakeholders focusing on innovation and product development to cater to these changing consumer needs. Additionally, the rise in e-commerce and mobile technology is enabling easier access to convenience food options, presenting opportunities for companies to expand their market reach and tap into the increasing demand for online food purchases.

Local special circumstances: In Northern Africa, the Convenience Food market is heavily influenced by cultural factors, such as the popularity of traditional dishes and the demand for Halal-certified products. Additionally, the region's harsh climate and limited access to fresh produce have led to a high demand for shelf-stable convenience foods. Furthermore, government regulations on food imports and exports have a significant impact on market dynamics, as they affect the availability and pricing of certain products. This unique combination of cultural and regulatory circumstances sets Northern Africa apart from other markets and shapes the growth of the Convenience Food market in the region.

Underlying macroeconomic factors: The Convenience Food Market within The Food market is also influenced by macroeconomic factors such as consumer spending habits, inflation rates, and government policies regarding food safety and import regulations. Countries with stable economies and a growing middle class are expected to see higher demand for convenience food products, as consumers have more disposable income and less time to prepare meals. On the other hand, countries with high inflation rates and limited government support for food safety may experience slower market growth due to consumer concerns over product quality and affordability. Additionally, the rise of e-commerce and online grocery shopping is impacting the convenience food market, as consumers seek more convenient and affordable options for purchasing food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.