Snack Food - Northern Africa | Statista Market Forecast

Revenue in the Snack Food market amounts to US$2.97bn in 2024. The market is expected to grow annually by 7.67% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$11.37 are generated in 2024.
In the Snack Food market, volume is expected to amount to 549.30m kg by 2029. The Snack Food market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 1.8kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Northern Africa is experiencing minimal growth due to factors such as increasing health awareness among consumers and the convenience of online services. However, this growth rate is impacted by challenges in the Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers sub-markets. Despite these challenges, the market is expected to continue growing as more digital technologies are adopted.

Customer preferences: In Northern Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a rise in demand for healthier and more natural snack options. There is a growing interest in traditional snacks made from locally sourced ingredients, as well as a preference for plant-based and organic snacks. This shift towards healthier options is influenced by a rising awareness of health and wellness, as well as a desire for more sustainable and environmentally-friendly food choices. Additionally, there is a growing trend towards snacking on-the-go, with busy lifestyles and increased urbanization driving the demand for convenient and portable snack options.

Trends in the market: In Northern Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier and more sustainable snack options. This trend is driven by a growing awareness of the health benefits of plant-based and organic snacks, as well as a push towards reducing the environmental impact of food production. As a result, industry stakeholders are investing in research and development to meet this demand and stay competitive in the market. This shift towards healthier and more sustainable snacks not only benefits consumers, but also presents an opportunity for companies to differentiate themselves and expand their customer base. Additionally, this trend aligns with the global movement towards healthier and more sustainable food options, indicating long-term growth potential for the snack food market in Northern Africa.

Local special circumstances: In Northern Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by cultural preferences and regulations. Local delicacies, such as dates and nuts, have a strong presence in the market. Additionally, the region's strict halal regulations impact the types of ingredients and processing methods used by snack food manufacturers. These factors contribute to a unique market dynamic, with a focus on traditional and halal options to cater to the local population's preferences.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is greatly affected by macroeconomic factors such as consumer spending patterns, income levels, and economic policies of the given country. Countries with stable economic conditions and rising disposable income are witnessing a rise in demand for snack foods and related products. On the other hand, countries with economic challenges and low consumer spending power are experiencing slower growth in the market. Additionally, changing lifestyles and increasing urbanization are also contributing to the growth of the Snack Food Market, as consumers seek convenient and on-the-go food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.