Rice - Croatia | Statista Market Forecast

Revenue in the Rice market amounts to US$29.20m in 2024. The market is expected to grow annually by 3.70% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$7.32 are generated in 2024.
In the Rice market, volume is expected to amount to 12.44m kg by 2029. The Rice market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Rice market is expected to amount to 2.9kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Croatia has seen limited growth due to factors such as low consumer awareness and traditional food habits. However, the convenience of online services and increasing health consciousness could drive future growth.

Customer preferences: Consumers in Croatia are showing a growing preference for gluten-free and organic rice products, as they become more health-conscious and environmentally aware. This trend is also reflected in the increasing demand for locally sourced and sustainably produced rice. Additionally, consumers are gravitating towards unconventional rice varieties, such as black and red rice, as they seek more diverse and nutritious food options. These shifts indicate a growing interest in healthier and more diverse food choices among consumers in Croatia.

Trends in the market: In Croatia, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for organic and gluten-free rice. This trend is driven by increasing health consciousness among consumers and a growing preference for natural and sustainable food options. Additionally, there is a shift towards online purchasing of rice products, as e-commerce platforms offer convenience and a wider range of choices. These trends are significant for industry stakeholders as they provide opportunities for product diversification and innovation, while also presenting challenges in terms of supply chain management and marketing strategies.

Local special circumstances: In Croatia, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. Being a coastal country, rice consumption is higher in the regions near the Adriatic Sea, where it is a staple in seafood dishes. Additionally, Croatia's strong ties to Italian cuisine also contribute to the demand for rice-based products. However, strict regulations on food imports and tariffs can hinder market growth.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Croatia is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and relevant financial indicators. The Croatian economy has been growing steadily in recent years, with a strong focus on agriculture and food production. This has led to an increase in demand for rice as a staple food, driving growth in the market. Additionally, favorable fiscal policies and investments in infrastructure have improved the efficiency of rice production, making it more competitive in the global market. However, challenges such as fluctuating exchange rates and trade policies can impact the market's performance. Overall, the market is expected to continue growing due to the increasing demand for rice in the country and the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.