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  4. Bread & Cereal Products

Pasta - Rwanda

Rwanda
  • Revenue in the Pasta market amounts to US$38.39m in 2024. The market is expected to grow annually by 10.72% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$28bn in 2024).
  • In relation to total population figures, per person revenues of US$2.66 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 32.44m kg by 2029. The Pasta market is expected to show a volume growth of 7.6% in 2025.0.
  • The average volume per person in the Pasta market is expected to amount to 1.7kg in 2024.

Definition:

The Pasta market covers all types of food made from a mixture of flour and water that is formed into various shapes. This market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Pasta: Spaghetti, Linguine, Fettuccine, Capellini, Vermicelli, Penne, Farfalle, Fusilli, Rotini, Ravioli, Strozzapreti, Lentil pasta
  • Noodles: egg noodles, ramen noodles, Soba noodles, rice noodles, bean thread noodles, glass noodles, fideo noodles
  • Macaroni
  • Fresh and dried pasta

Out-Of-Scope

  • Filled or prepared pasta
  • Ready-to-eat meals containing stuffed pasta
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

In Rwanda, the Pasta Market within the Bread & Cereal Products Market is experiencing mild growth due to factors such as increasing health awareness and convenience of online services. The market's growth rate is impacted by local consumption patterns and competition from other staple foods.

Customer preferences:
As consumers in Rwanda become more health-conscious, there has been a notable increase in demand for gluten-free and organic pasta options. This trend is driven by a growing awareness of the benefits of a healthy diet and a desire to avoid processed foods. Additionally, the popularity of plant-based diets among younger consumers has also led to a rise in demand for pasta made from alternative ingredients such as lentils and chickpeas. This shift towards healthier and more sustainable options reflects a shift in consumer preferences towards a more mindful and conscious approach to food consumption.

Trends in the market:
In Rwanda, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthy and organic pasta options, as consumers become more health-conscious. This trend is expected to continue, as consumers seek out healthier alternatives to traditional pasta products. Additionally, the market is seeing a rise in the popularity of gluten-free and plant-based pasta options, driven by the growing trend of vegan and vegetarian diets. These evolving consumer preferences present opportunities for industry stakeholders to innovate and develop new products to meet the changing demands of the market.

Local special circumstances:
In Rwanda, the Pasta market is heavily influenced by the country's geographical location and limited arable land, leading to a high reliance on imported wheat for pasta production. Additionally, the cultural preference for cassava and sweet potatoes as staple foods has posed a challenge for pasta market growth. The government's strict regulations on food imports and pricing also impact the market dynamics, with local producers facing competition from cheaper imported pasta products.

Underlying macroeconomic factors:
The Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as population growth, disposable income levels, and consumer preferences for convenience and healthy food options. In Rwanda, for example, the market is driven by a growing middle class, increasing urbanization, and government initiatives to promote the consumption of locally produced food products. Additionally, global economic trends, such as rising demand for plant-based proteins and gluten-free options, are shaping the growth of the Pasta Market in Rwanda and beyond. Furthermore, fiscal policies, such as import tariffs and subsidies, can have a significant impact on market dynamics and competition within the Pasta Market. Overall, the Pasta Market in Rwanda and other regions is expected to experience sustained growth due to a combination of favorable macroeconomic factors and shifting consumer trends.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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