Pasta - EMEA | Statista Market Forecast

Pasta - EMEA

EMEA

Highlights

Revenue in the Pasta market amounts to US$43.01bn in 2024. The market is expected to grow annually by 6.59% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$17.61 are generated in 2024.
In the Pasta market, volume is expected to amount to 17.96bn kg by 2029. The Pasta market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 6.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta market within the Bread & Cereal Products Market in EMEA has been experiencing minimal growth due to factors such as changing consumer preferences, increasing competition from alternative food options, and limited innovation in the market. This has resulted in a stagnant growth rate for the Pasta market in the region.

Customer preferences: As consumers become more health-conscious, there is a growing demand for healthier pasta options in the EMEA region, with a focus on whole grain and gluten-free varieties. Additionally, there is a trend towards plant-based and alternative protein sources, driving the popularity of lentil and chickpea pasta. This shift in consumer preferences is also influenced by the rise of flexitarian and vegan diets, as well as concerns about sustainability and animal welfare.

Trends in the market: In EMEA, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more convenient options. This trend is being driven by a growing health-conscious consumer base and increasing awareness of the benefits of incorporating whole grains and plant-based proteins into diets. As a result, companies are launching innovative products such as gluten-free and vegetable-based pastas to cater to these preferences. This trend is expected to continue as consumers prioritize convenience and health in their food choices. Industry stakeholders should consider investing in research and development to capitalize on this trend and stay competitive in the market.

Local special circumstances: In Europe, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the region's rich culinary heritage and diverse cultural preferences. For instance, in Italy, pasta is a staple food and has a strong cultural significance, leading to a high demand for artisanal and premium pasta products. On the other hand, in countries like Germany and France, health-conscious consumers are driving the demand for whole wheat and gluten-free pasta options. Additionally, strict regulations on food labeling and ingredients also impact the product offerings and marketing strategies in the Pasta Market of EMEA.

Underlying macroeconomic factors: The Pasta Market within the Bread & Cereal Products Market of The Food market in EMEA is influenced by macroeconomic factors such as changing consumer preferences, increasing disposable incomes, and growing health consciousness. These factors have led to a rise in demand for healthier and convenient food options, driving the growth of the Pasta Market. Additionally, the market is also influenced by economic policies and trade agreements between countries in the region, which can affect the availability and pricing of raw materials and finished products. Moreover, the impact of global economic trends such as inflation and currency exchange rates can also impact market performance, as they can affect the cost of production and pricing of products in different countries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.