Breakfast Cereals - Northern Africa

Northern Africa

Highlights

Revenue in the Breakfast Cereals market amounts to US$1.36bn in 2024. The market is expected to grow annually by 9.49% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$5.23 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 276.20m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Northern Africa is experiencing subdued growth due to factors such as low consumer awareness and limited availability of digital technologies. Despite this, convenience and health consciousness are expected to drive market growth in the coming years.

Customer preferences: The Breakfast Cereals Market in Northern Africa has seen a rise in demand for healthier and organic options, driven by a growing awareness of the importance of nutrition and wellness. This trend is further fueled by a shift towards more plant-based diets and a desire for clean label products. In addition, with the rise of e-commerce and online grocery shopping, consumers are increasingly looking for convenient and easy-to-access breakfast options, leading to a growing presence of breakfast cereals in online retail channels.

Trends in the market: In Northern Africa, the Breakfast Cereals market is experiencing a surge in demand for healthier and more nutritious options, as consumers become more health-conscious. This trend is driven by an increasing awareness of the benefits of a balanced diet and the importance of breakfast. Additionally, there is a growing preference for convenience foods, such as single-serve and ready-to-eat cereals. These trends are expected to continue, with industry players investing in research and development to meet evolving consumer needs. This presents opportunities for collaboration and innovation in the market, while also posing potential challenges for traditional cereal brands to adapt and stay competitive.

Local special circumstances: In Northern Africa, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is influenced by cultural preferences and dietary habits. Due to the region's predominantly Muslim population, there is a high demand for halal certified breakfast cereals. Additionally, the market is also impacted by the region's climate, with a preference for lighter and less sugary options. Furthermore, regulatory restrictions on imported goods and local production also play a significant role in shaping the Breakfast Cereals Market in Northern Africa.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors in Northern Africa. The region's economic growth, stability, and policies greatly influence the performance of the market. Countries with favorable economic conditions and policies, such as Egypt and Morocco, are experiencing significant growth in the breakfast cereals market due to increased consumer spending power and demand for convenient and healthy breakfast options. On the other hand, countries with economic challenges, such as Algeria and Libya, have a slower growth rate in the market due to low consumer confidence and limited purchasing power. Additionally, global economic trends, such as fluctuations in commodity prices and exchange rates, also impact the market's performance in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.