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Prepared Baby Food - Northern Africa

Northern Africa
  • Revenue in the Prepared Baby Food market amounts to US$152.60m in 2024. The market is expected to grow annually by 4.81% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$0.58 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 15.80m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 2.8% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food Market in Northern Africa is experiencing minimal growth due to factors such as declining birth rates and economic instability in the region. Despite this, the convenience and health benefits of prepared baby food continue to drive demand.

Customer preferences:
As the demand for healthy and organic options continues to rise, the Prepared Baby Food Market in Northern Africa is seeing a shift towards more natural and locally sourced ingredients. This trend is driven by a growing eco-consciousness and a desire for transparency in food production. Additionally, with the rise of working parents, there is a demand for convenient and nutritious options, leading to an increase in online delivery services for prepared baby food.

Trends in the market:
In Northern Africa, the Prepared Baby Food Market of the Baby Food Market within The Food market is seeing a shift towards healthier and organic options. This trend is driven by the increasing awareness among parents about the importance of nutrition for their children. As a result, there is a growing demand for natural and minimally processed baby food products. This trend is expected to continue in the coming years, with more companies investing in organic and clean label options. This presents opportunities for industry stakeholders to tap into this market and cater to the changing preferences of parents. Additionally, the rise in e-commerce and online grocery shopping is making it easier for consumers to access these products, further fueling the growth of the Prepared Baby Food Market.

Local special circumstances:
In Northern Africa, the Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by the region's unique cultural and regulatory circumstances. Due to cultural norms and traditions, the demand for organic and natural baby food is high, leading to a rise in local manufacturers catering to this segment. Additionally, strict regulations on imported baby food products have encouraged the growth of domestic brands in the market. The region's geographical landscape also plays a role, with limited access to fresh ingredients leading to a preference for prepared baby food options.

Underlying macroeconomic factors:
The Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as population growth, rising disposable income, and increasing urbanization. These factors are driving the demand for convenient and nutritious baby food options in Northern Africa. Additionally, government initiatives promoting healthy eating habits and investments in the food and beverage industry are expected to contribute to market growth. However, economic instability and political unrest in some countries may hinder market growth. Furthermore, global trends such as the increasing demand for organic and natural baby food products are also impacting the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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