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Baby Cereals & Other Dried Baby Food - EMEA

EMEA
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$2.85bn in 2024. The market is expected to grow annually by 6.96% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$1.17 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 345.50m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 4.1% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food market in the EMEA region is experiencing minimal growth due to factors such as limited consumer awareness and the preference for fresh, homemade baby food. Despite this, the market is still driven by the convenience and time-saving benefits of these products.

Customer preferences:
As the demand for convenience and time-saving options continues to rise, there has been a notable increase in the use of online grocery shopping and delivery services in the EMEA region. This trend is particularly prominent in the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market, as busy parents seek out more efficient ways to purchase and replenish their baby's food supply. This shift towards online shopping is also driven by the growing number of working parents and the need for contactless shopping options during the COVID-19 pandemic.

Trends in the market:
In EMEA, the Baby Cereals & Other Dried Baby Food Market is seeing a shift towards organic and natural products, driven by increasing consumer awareness of the benefits of healthy and clean eating. This trend is expected to continue, with a focus on transparency and sustainability in sourcing and manufacturing processes. Additionally, there is a growing demand for allergen-free and plant-based options in this market. These trends have significant implications for industry stakeholders, who must adapt to meet the changing preferences and needs of consumers, while also ensuring compliance with strict regulations.

Local special circumstances:
In EMEA, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is heavily influenced by the region's diverse cultural and regulatory landscape. For example, in European countries, there is a strong emphasis on organic and natural baby food products, while in the Middle East, there is a preference for halal-certified options. Additionally, varying regulations on food labeling and advertising also impact consumer preferences and purchasing behavior. These factors create unique market dynamics that differentiate EMEA from other regions in the global Baby Food Market.

Underlying macroeconomic factors:
The growth of the Baby Cereals & Other Dried Baby Food Market within The Food market is influenced by macroeconomic factors such as changes in consumer behavior, economic stability, and government policies. Countries with stable economies and supportive policies for child nutrition are experiencing higher growth in this market compared to regions with economic instability and limited government support. Additionally, the rising awareness about the benefits of organic and natural baby food products and increasing disposable incomes are further driving the demand for baby cereals and other dried baby food in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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