Margarine - EMEA | Statista Market Forecast

Revenue in the Margarine market amounts to US$12.97bn in 2024. The market is expected to grow annually by 6.35% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$5.31 are generated in 2024.
In the Margarine market, volume is expected to amount to 2.87bn kg by 2029. The Margarine market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 1.06kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats segment in EMEA is witnessing minimal growth, largely influenced by shifting consumer preferences towards healthier fats, increased competition from butter alternatives, and economic factors affecting purchasing power.

Customer preferences: Consumers are gravitating towards plant-based and healthier fat alternatives in the Margarine Market of EMEA, reflecting a broader trend of health consciousness and sustainability. This shift is particularly evident among younger demographics who prioritize clean-label products and transparency in sourcing. Additionally, cultural preferences for traditional cooking methods are evolving, with many seeking innovative margarine formulations that cater to diverse dietary needs, such as veganism and lactose intolerance, reinforcing the demand for versatile, health-oriented options.

Trends in the market: In the EMEA region, the Margarine Market within the Oils & Fats sector is experiencing a significant shift towards plant-based alternatives, as consumers increasingly seek healthier and more sustainable options. This trend is particularly pronounced among younger generations who value clean-label products and ethical sourcing. Additionally, there is a rising demand for innovative margarine formulations that accommodate diverse dietary preferences, such as veganism and lactose intolerance. For industry stakeholders, these trends emphasize the importance of adaptability and transparency, presenting both opportunities and challenges in product development and marketing strategies.

Local special circumstances: In France, the Margarine Market is heavily influenced by strong culinary traditions that prioritize butter, creating a complex competitive landscape for margarine brands. However, the increasing health consciousness among consumers has led to a surge in demand for plant-based margarines, especially those that align with Mediterranean dietary principles. In Germany, stringent regulations regarding food labeling and health claims promote transparency, resulting in a market that favors clean-label products. Meanwhile, in the UK, the focus on reducing saturated fat intake has spurred innovation in low-fat margarine options, driving market growth.

Underlying macroeconomic factors: The Margarine Market within the Oils & Fats sector is significantly influenced by macroeconomic factors such as consumer spending patterns, health trends, and regulatory frameworks. In EMEA, rising disposable incomes and a growing health-conscious consumer base are propelling demand for healthier margarine options. Additionally, government initiatives promoting balanced diets and reducing trans fats are shaping product development. Fluctuating raw material prices, particularly for vegetable oils, also impact production costs. Furthermore, trade policies and import tariffs can affect market dynamics, particularly for brands sourcing ingredients internationally, making adaptability crucial for sustained growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.