Meat - Rwanda | Statista Market Forecast

Revenue in the Meat market amounts to US$711.10m in 2024. The market is expected to grow annually by 12.41% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$49.33 are generated in 2024.
In the Meat market, volume is expected to amount to 139.90m kg by 2029. The Meat market is expected to show a volume growth of 7.8% in 2025.0.
The average volume per person in the Meat market is expected to amount to 7.1kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Rwanda is experiencing mild growth, driven by factors such as increasing demand for fresh and processed meat, as well as a growing interest in meat substitutes. This growth can be attributed to rising disposable incomes and changing dietary preferences among consumers, with a focus on healthy and convenient food options. However, challenges such as limited infrastructure and supply chain issues may impact the market's growth rate.

Customer preferences: Consumer preferences in the Meat Market within The Food market in Rwanda have started to shift towards more sustainable and ethically sourced meat products. This trend is driven by a growing awareness of the environmental impact of meat production and a desire for healthier, more humane options. This has led to an increase in demand for organic and grass-fed meat, as well as plant-based alternatives. Additionally, there is a growing interest in locally sourced meat, reflecting a desire for supporting local farmers and reducing carbon footprint.

Trends in the market: In Rwanda, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethically-sourced meat products. This trend is driven by increasing consumer awareness and demand for environmentally-friendly and humane meat production. As a result, industry stakeholders are investing in technologies and practices that promote sustainable farming and reduce carbon emissions. This trajectory is significant as it aligns with global efforts to combat climate change and meet the demand for ethically-sourced products. However, it also presents challenges for smaller producers who may struggle to afford these technologies. As the trend continues, industry stakeholders will need to find ways to make sustainable practices more accessible and affordable for all players in the market.

Local special circumstances: In Rwanda, the Meat Market within The Food market is heavily influenced by the country's geography, as it is a landlocked nation with a limited supply of livestock. This has led to a high demand for imported meat products, resulting in stricter regulations on meat imports. Additionally, cultural preferences for certain types of meat, such as goat and chicken, have also shaped the market. The government's efforts to promote local meat production and reduce reliance on imports have also played a significant role in market dynamics.

Underlying macroeconomic factors: The Meat Market within The Food market in Rwanda is affected by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other financial indicators. For instance, the country's GDP growth rate, inflation rate, and exchange rate can impact the demand for meat products. Additionally, government policies on trade, agriculture, and food safety regulations can also influence the market. Moreover, the purchasing power of consumers and their disposable income levels can determine their spending on meat products. As a result, any changes in these macroeconomic factors can significantly affect the performance of the Meat Market in Rwanda.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.