Meat - EMEA | Statista Market Forecast

Revenue in the Meat market amounts to US$601.40bn in 2024. The market is expected to grow annually by 6.75% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$246.30 are generated in 2024.
In the Meat market, volume is expected to amount to 68.43bn kg by 2029. The Meat market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Meat market is expected to amount to 24.5kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The meat market in the EMEA region has seen minimal growth in recent years, influenced by factors such as changing consumer preferences, environmental concerns, and increasing competition from meat substitutes. Despite this, the market continues to expand due to the convenience and availability of processed meat and the demand for fresh, locally sourced meat. These sub-markets play a critical role in driving overall market growth.

Customer preferences: As consumers become more health-conscious, there is a growing demand for sustainable and ethically sourced meat products in the EMEA region. This trend is driven by a desire for transparency and accountability in the food supply chain, as well as concerns for animal welfare and environmental impact. In response, meat producers are incorporating sustainable practices and labels, such as organic and grass-fed, into their production processes. Additionally, there is a rising interest in alternative protein sources, such as plant-based meat substitutes, among health-conscious consumers.

Trends in the market: In EMEA, the Meat Market within The Food market is experiencing a trend towards plant-based meat alternatives, driven by increasing health and environmental concerns. This trend is expected to continue as consumers become more health-conscious and demand for sustainable food options grows. This has significant implications for traditional meat producers, who may need to adapt their offerings to cater to this changing demand. Additionally, there is a rise in online sales of meat products, as consumers shift towards convenient and contactless shopping options. This trend is expected to continue, with the potential for further growth in e-commerce platforms and direct-to-consumer sales. Overall, the industry must be prepared to adapt to these shifting trends in order to remain competitive in the evolving Meat Market within The Food market market.

Local special circumstances: In the EMEA region, the Meat Market within The Food market is influenced by a variety of local factors. In Europe, there is a strong demand for organic and sustainable meat products, driven by consumer awareness and government regulations. In the Middle East, halal meat is a major market, with strict regulatory standards and a growing Muslim population. In Africa, traditional meat products and local farming practices play a significant role in the market, while in Asia, cultural preferences and dietary habits have a major impact on demand and consumption patterns. These unique factors shape the Meat Market in EMEA, making it diverse and dynamic.

Underlying macroeconomic factors: The Meat Market within The Food market in EMEA is heavily influenced by macroeconomic factors such as changing consumer preferences, environmental regulations, and trade policies. Countries with strong economic growth and favorable trade agreements are experiencing increased demand for high-quality, sustainable meat products, while countries facing economic challenges and trade barriers are struggling to maintain market share. Additionally, the rising awareness of health and environmental concerns is driving the demand for alternative protein sources and plant-based meat products, shaping the future of the Meat Market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.