Processed Fish & Seafood - Rwanda

Revenue in the Processed Fish & Seafood market amounts to US$83.74m in 2024. The market is expected to grow annually by 11.40% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$32bn in 2024).
In relation to total population figures, per person revenues of US$5.81 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 15.20m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 8.9% in 2025.0.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 0.8kg in 2024.

Definition:

The Processed Fish & Seafood market covers all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Canned, dried and smoked fish
Processed seafood
Surimi-based products
Fish sticks, Fish nuggets

Fresh and frozen fish
Fresh and frozen seafood
Ready-to-eat meals
Caviar and prepared and preserved shark fins
Out-of-home consumption

The Processed Fish & Seafood Market in Rwanda is experiencing mild growth, driven by factors such as increasing consumer demand for convenient online seafood services, growing health consciousness, and adoption of digital technologies. The sub-markets of Canned, Dried & Smoked Fish and Fish Fingers & Portions are likely contributing to this growth, as they offer a variety of options for consumers. However, challenges such as limited access to technology and infrastructure may be impacting the market's growth rate.

Customer preferences: As in the previous paragraph, consumers in Rwanda are also showing a growing preference for digital solutions in the Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market. This is driven by the increasing popularity of e-commerce platforms for purchasing fish and seafood products, as well as the need for contactless transactions due to the ongoing COVID-19 pandemic. Additionally, there is a growing awareness and demand for sustainably sourced and ethically produced fish and seafood products, reflecting the cultural values and preferences of the Rwandan population.

Trends in the market: In Rwanda, the Processed Fish & Seafood Market is experiencing a shift towards more sustainable and environmentally friendly practices, such as the use of aquaculture and improved packaging techniques. This trend is significant as it aligns with the country's commitment to sustainable development and has the potential to attract more consumers who prioritize ethical and eco-friendly products. Additionally, there is a growing demand for ready-to-eat and convenience seafood products, particularly among urban consumers. This trend could have implications for industry stakeholders as they may need to adjust their product offerings and marketing strategies to cater to these changing consumer preferences.

Local special circumstances: In Rwanda, the Processed Fish & Seafood Market is heavily influenced by the country's landlocked location and limited access to fresh seafood. This has led to a focus on processing and preserving fish and seafood for domestic consumption and export. Additionally, the market is shaped by a growing demand for sustainable and ethically sourced products, as well as government regulations promoting food safety standards. These factors have created a unique market dynamic, with local players adapting to meet consumer preferences and regulatory requirements.

Underlying macroeconomic factors: The Processed Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. For instance, countries with strong economic growth, stable political environments, and favorable fiscal policies tend to have a higher demand for processed fish and seafood products. Additionally, increasing disposable incomes and changing dietary preferences towards healthy and convenient food options are also driving the growth of this market. On the other hand, countries facing economic challenges and political instability are experiencing slower market growth due to reduced consumer spending and weaker demand for premium seafood products. Furthermore, stringent regulations and high import tariffs on seafood products can also hinder market growth in certain regions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.