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Fresh Fish - EMEA

EMEA
  • Revenue in the Fresh Fish market amounts to US$108.10bn in 2024. The market is expected to grow annually by 6.37% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$57bn in 2024).
  • In relation to total population figures, per person revenues of US$44.28 are generated in 2024.
  • In the Fresh Fish market, volume is expected to amount to 4.95bn kg by 2029. The Fresh Fish market is expected to show a volume growth of 2.4% in 2025.0.
  • The average volume per person in the Fresh Fish market is expected to amount to 1.8kg in 2024.

Definition:

The Fresh Fish market covers all types of products made from fishes that have not been cooked, heated, dried, cured by brine, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in the market.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh and frozen pelagic fishes (e.g. mackerels, tuna, herring, salmon)
  • Fresh and frozen demersal fish (e.g. Flounder, halibut, cod, sole, plaice)
  • Fresh, chilled and frozen fish fillets, minced

Out-Of-Scope

  • Dried, canned, and processed fish
  • Fresh or processed seafood
  • Seaweed and other aquatic plants
  • Sushi-grade fish
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The EMEA Fresh Fish Market is experiencing minimal growth, impacted by factors such as shifting consumer preferences and increasing competition. However, the convenience of online seafood services and growing health awareness are driving market growth in the region.

Customer preferences:
As consumers become more health-conscious, there has been a notable increase in demand for sustainably sourced and locally caught fresh fish. This trend is driven by a growing awareness of the benefits of a diet rich in seafood and a desire for transparency in food production. Additionally, there is a shift towards supporting small-scale fisheries and promoting traditional fishing methods, reflecting a cultural appreciation for artisanal products. These factors have contributed to the rise in popularity of fresh fish in the Fish & Seafood Market within The Food market.

Trends in the market:
In EMEA, the Fresh Fish Market of the Fish & Seafood Market within The Food market is seeing a shift towards sustainable and responsible sourcing. Consumers are increasingly looking for ethically-sourced seafood and are willing to pay a premium for it. This trend is expected to continue as awareness around overfishing and environmental impact grows. Industry stakeholders are responding by implementing traceability measures and promoting sustainable practices. Additionally, there is a growing demand for convenience, leading to an increase in online sales and home delivery services. This trend is expected to continue, as consumers are becoming more comfortable with online purchasing and value the convenience it offers. This shift towards sustainability and convenience presents opportunities for industry players to differentiate themselves and attract a growing base of environmentally-conscious and time-strapped consumers.

Local special circumstances:
In EMEA, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the region's diverse cultures and regulatory policies. In Europe, there is a strong emphasis on sustainable fishing practices, leading to a rise in demand for ethically-sourced seafood. In the Middle East, the market is shaped by the region's strong fishing industry and the demand for local, fresh fish. In Africa, the market is driven by the consumption habits of different communities, with certain fish species being more popular in specific regions. These unique factors contribute to the dynamic and varied landscape of the Fresh Fish Market in EMEA, making it a complex and fascinating market to navigate.

Underlying macroeconomic factors:
The Fresh Fish Market of the Fish & Seafood Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with strong economic growth, stable fiscal policies, and favorable investment climates are experiencing higher demand for fresh fish and seafood products. On the other hand, regions with economic instability, weak fiscal policies, and limited investment opportunities are facing challenges in meeting the demand for fresh fish and seafood. Furthermore, the increasing health consciousness and changing consumer preferences towards healthier food options are also driving the demand for fresh fish and seafood products in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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