Convenience Food - Rwanda

Rwanda

Highlights

Revenue in the Convenience Food market amounts to US$194.80m in 2024. The market is expected to grow annually by 9.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$13.51 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 64.00m kg by 2029. The Convenience Food market is expected to show a volume growth of 6.2% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 3.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Rwanda is facing subdued growth, influenced by factors such as limited availability of online food services and low consumer awareness. However, the increasing demand for convenience and ready-to-eat meals, along with the rising health consciousness among consumers, is expected to drive the market's growth in the future. Additionally, the introduction of new and innovative products, particularly in the soups sub-market, is likely to contribute to the growth of the overall market.

Customer preferences: The Convenience Food Market within The Food market market in Rwanda has seen a notable shift towards healthier and more sustainable options. As consumers become more health-conscious, there has been a growing demand for organic and locally sourced convenience food products. This trend is driven by a desire for transparency in food production and a preference for supporting local businesses. Additionally, with the rise of busy lifestyles, there has been an increase in demand for convenient, ready-to-eat meals that cater to specific dietary requirements such as gluten-free, vegan, and low-calorie options. These shifts reflect a growing awareness and prioritization of health and wellness in the Rwandan market.

Trends in the market: In Rwanda, the Convenience Food Market within The Food market is experiencing a rise in demand for locally sourced and organic convenience foods. This trend is driven by the increasing health consciousness among consumers and the government's initiatives to promote sustainable agriculture. As a result, convenience food companies are investing in partnerships with local farmers and implementing eco-friendly practices. This trend is expected to continue, as consumers are becoming more aware of the impact of their food choices on the environment and their health. This presents opportunities for industry stakeholders to differentiate their products and cater to the growing demand for sustainable and healthy convenience foods.

Local special circumstances: In Rwanda, the Convenience Food Market is heavily influenced by the country's geographical and cultural factors. As a landlocked nation with a predominantly rural population, convenience food options cater to the need for easily accessible and portable meals. Additionally, traditional Rwandan cuisine heavily relies on plant-based ingredients, creating a demand for convenience foods that incorporate local produce. Furthermore, regulatory efforts to improve food safety and promote local products have also impacted the market, with a rise in locally sourced and produced convenience food options.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Rwanda is influenced by macroeconomic factors such as overall economic conditions, government policies, and global trends. Rwanda's stable economic growth and increasing disposable income have contributed to the market's growth. Additionally, the government's focus on promoting food security and developing the agriculture sector has created a favorable environment for the convenience food market. Furthermore, the rise of urbanization and changing consumer lifestyles have driven the demand for convenient and ready-to-eat food products, further boosting the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.