Convenience Food - EMEA

EMEA

Highlights

Revenue in the Convenience Food market amounts to US$169.70bn in 2024. The market is expected to grow annually by 6.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$69.49 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 28.84bn kg by 2029. The Convenience Food market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 10.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in EMEA has been experiencing steady growth, driven by factors such as busy lifestyles, increasing demand for easy and quick meal options, and the convenience of online food delivery services. This growth rate is impacted by the rising health consciousness among consumers, leading to a higher demand for healthier and more nutritious convenience food options. However, the market is also facing challenges such as competition from traditional food markets and regulations on food safety and labeling.

Customer preferences: As consumers in the EMEA region continue to prioritize convenience in their food choices, there has been a noticeable increase in demand for healthy and sustainable options. This trend is driven by a growing awareness of the impact of food on personal health and the environment. As a result, there has been a rise in demand for plant-based and organic convenience food products, as well as a shift towards more eco-friendly packaging and production methods. This shift towards conscious consumption is also reflected in the increasing popularity of local and ethically-sourced convenience food options.

Trends in the market: In EMEA, the Convenience Food Market is experiencing a surge in demand for healthy, convenient options. This trend is driven by busy lifestyles and rising health consciousness among consumers. As a result, companies are introducing innovative products such as plant-based and gluten-free options. Additionally, there is a growing focus on sustainable packaging and ethical sourcing of ingredients. These trends are expected to continue, presenting opportunities for industry stakeholders to tap into the growing demand for convenient, healthy, and eco-friendly options.

Local special circumstances: In the EMEA region, the Convenience Food Market is influenced by a variety of factors. In Europe, the market is driven by the busy lifestyle of consumers, leading to a high demand for quick and easy meal solutions. In the Middle East, the market is shaped by cultural preferences for convenience and ready-to-eat meals, especially during Ramadan. In Africa, the market is influenced by the lack of access to fresh food and the growing popularity of urbanization, leading to a rise in demand for packaged and processed foods. These unique local factors play a significant role in shaping the Convenience Food Market in the EMEA region, making it distinct from other markets.

Underlying macroeconomic factors: The Convenience Food Market in EMEA is strongly influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies. In countries with stable economies and high consumer confidence, the demand for convenience food products is likely to be higher. On the other hand, countries with higher inflation rates and strict government regulations on food products may experience slower market growth. Additionally, the increasing trend of health-conscious consumers and the growing demand for organic and natural convenience food products are also impacting the market in EMEA. This shift towards healthier options is driven by global health trends and the increasing awareness of the health benefits of consuming natural and organic foods.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.