Bread - EMEA | Statista Market Forecast

Bread - EMEA

EMEA

Highlights

Revenue in the Bread market amounts to US$187.20bn in 2024. The market is expected to grow annually by 6.87% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$76.64 are generated in 2024.
In the Bread market, volume is expected to amount to 73.63bn kg by 2029. The Bread market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Bread market is expected to amount to 26.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in EMEA is experiencing minimal growth due to factors such as changing consumer preferences, increasing health consciousness, and the convenience of online food services. Despite this slow growth rate, the market remains stable and is expected to keep growing in the future.

Customer preferences: With the rise of health-conscious consumers, there is a growing demand for healthier and more nutritious bread options in the EMEA region. This has led to a surge in demand for gluten-free and whole grain bread, as well as breads made with alternative flours such as almond and coconut. Additionally, there has been a shift towards artisanal and locally-sourced bread, driven by a desire for more natural and sustainable food options.

Trends in the market: In EMEA, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing an increase in demand for artisanal and specialty breads, driven by consumer preference for healthier and more diverse options. Additionally, there is a growing trend towards sustainable and locally sourced ingredients in bread production. This has led to the rise of small-scale bakeries and direct-to-consumer sales, providing opportunities for smaller players in the market. However, the increasing cost of ingredients and production may pose challenges for industry stakeholders. Overall, these trends indicate a shift towards more diverse and ethical consumer choices in the bread market in EMEA.

Local special circumstances: In Europe, the Bread Market is heavily influenced by the region's diverse culinary traditions and cultural preferences. Germany, for instance, has a strong affinity for dark breads, while France is known for its baguettes. In addition, strict regulations on bread production and labeling in countries like Italy and France play a significant role in shaping the market. In contrast, in the Middle East, bread holds a special religious and cultural significance, with traditional flatbreads like pita and lavash being staples in many diets. These unique local factors contribute to the diverse dynamics of the Bread Market in EMEA.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer purchasing power, commodity prices, and changing consumer preferences. The economic health of a country greatly impacts the demand for bread and cereals, as consumers tend to prioritize these products in their household budgets. Additionally, fluctuations in commodity prices, particularly for wheat and grains, can significantly affect the overall cost of production for bread and cereal manufacturers. Furthermore, evolving consumer preferences towards healthier and more sustainable food options are also shaping the bread market, leading to an increased demand for whole grain, gluten-free, and organic products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.