Key regions: China, Australia, Germany, United Kingdom, France
The Web Push Advertising market in Jordan is experiencing steady growth due to the increasing popularity of online advertising and the growing number of internet users in the country.
Customer preferences: In Jordan, customers are increasingly turning to online platforms for information, entertainment, and shopping. This shift in consumer behavior has created a demand for targeted and personalized advertising. Web push advertising allows businesses to reach their target audience directly on their web browsers, making it an effective tool for engaging with customers and driving conversions.
Trends in the market: One of the key trends in the Web Push Advertising market in Jordan is the adoption of mobile devices. With the majority of internet users accessing the web through their smartphones, businesses are investing in mobile-friendly advertising strategies. Web push notifications are an ideal solution for reaching mobile users, as they can be delivered directly to their devices, even when they are not actively browsing the web. Another trend in the market is the increasing use of data-driven advertising. Businesses in Jordan are leveraging customer data to create personalized and relevant web push notifications. By analyzing user behavior and preferences, businesses can deliver targeted advertisements that are more likely to resonate with their audience. This trend is driven by advancements in data analytics and the availability of customer insights.
Local special circumstances: One of the special circumstances in the Web Push Advertising market in Jordan is the high internet penetration rate. Jordan has a relatively high number of internet users compared to other countries in the region. This provides businesses with a large audience to target through web push advertising. Additionally, the country has a young population that is tech-savvy and open to new digital experiences, making it an attractive market for online advertisers.
Underlying macroeconomic factors: The growth of the Web Push Advertising market in Jordan is also influenced by macroeconomic factors. The country has a stable economy and a growing middle class, which has led to increased consumer spending power. This provides businesses with the opportunity to invest in advertising and marketing initiatives, including web push advertising, to attract and retain customers. Furthermore, the government of Jordan has been actively promoting digital transformation and innovation. This includes initiatives to improve internet infrastructure, enhance digital literacy, and support the growth of the digital economy. These efforts create a favorable environment for businesses to invest in online advertising and take advantage of the opportunities offered by web push advertising. In conclusion, the Web Push Advertising market in Jordan is growing due to the increasing popularity of online platforms, the adoption of mobile devices, the use of data-driven advertising, the high internet penetration rate, and the favorable macroeconomic factors. Businesses in Jordan are leveraging web push advertising to engage with their target audience and drive conversions in an increasingly digital landscape.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
