Web Push Advertising - United Kingdom

United Kingdom

Highlights

Ad spending in the Web Push Advertising market in the United Kingdom is forecasted to reach US$154.30m in 2024.
Ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.82%, leading to an estimated market volume of US$182.30m by 2030.
When compared globally, the United States will generate the most ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$2.63 in 2024.
The United Kingdom is seeing a surge in Web Push Advertising adoption, with brands leveraging personalized messages to engage target audiences effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Web Push Advertising market in United Kingdom is experiencing significant growth and development.

Customer preferences: Customers in the United Kingdom are increasingly turning to web push advertising as a way to receive personalized and targeted marketing messages. This form of advertising allows businesses to reach their customers directly through web browsers, without the need for email or mobile applications. With web push advertising, customers can opt-in to receive notifications from their favorite brands, allowing for a more seamless and convenient shopping experience. This preference for personalized and convenient advertising is driving the growth of the web push advertising market in the United Kingdom.

Trends in the market: One of the key trends in the web push advertising market in the United Kingdom is the increasing adoption of this form of advertising by businesses of all sizes. Previously, web push advertising was primarily used by larger companies with the resources to invest in the necessary technology. However, advancements in technology and the availability of affordable solutions have made web push advertising accessible to smaller businesses as well. This has led to a proliferation of web push advertising campaigns across various industries in the United Kingdom. Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) technologies into web push advertising platforms. These technologies allow businesses to analyze customer data and behavior, and deliver more personalized and targeted advertising messages. By leveraging AI and ML, businesses can optimize their web push advertising campaigns, leading to higher conversion rates and return on investment.

Local special circumstances: The United Kingdom has a highly developed digital advertising market, with a large number of businesses investing in online advertising. This has created a competitive landscape for web push advertising providers, with companies vying for market share and offering innovative solutions to attract customers. Additionally, the United Kingdom has a high smartphone penetration rate, with a significant portion of the population using smartphones to access the internet. This provides a fertile ground for web push advertising, as it allows businesses to reach customers on their preferred devices.

Underlying macroeconomic factors: The growth of the web push advertising market in the United Kingdom is also influenced by underlying macroeconomic factors. The United Kingdom has a strong economy and a high level of consumer spending, creating a favorable environment for businesses to invest in advertising. Additionally, the increasing digitization of the economy and the shift towards online shopping have further fueled the demand for web push advertising. As more businesses move their operations online, the need to reach customers through digital channels becomes even more crucial. In conclusion, the Web Push Advertising market in United Kingdom is experiencing significant growth and development, driven by customer preferences for personalized and convenient advertising, the increasing adoption of web push advertising by businesses of all sizes, the integration of AI and ML technologies, the competitive landscape of the digital advertising market, the high smartphone penetration rate, the strong economy and consumer spending, and the increasing digitization of the economy.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.