Key regions: United States, China, Japan, United Kingdom, Germany
The Media market in Jordan has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In Jordan, customers have shown a growing preference for digital media platforms, such as online streaming services and social media. This shift in preference can be attributed to several factors, including the increasing availability of high-speed internet, the affordability of smartphones, and the convenience of accessing content on-the-go. As a result, traditional media channels, such as television and print, have faced challenges in retaining their audience.
Trends in the market: One of the key trends in the media market in Jordan is the rise of local content production. With the increasing demand for digital media, there has been a growing need for locally-produced content that caters to the preferences and interests of the Jordanian audience. This trend has led to the emergence of local production companies and content creators who are creating engaging and relevant content across various platforms. Additionally, international streaming services have also recognized the potential of the Jordanian market and have started investing in Arabic content to cater to the local audience. Another trend in the media market is the growing influence of social media. Platforms like Facebook, Instagram, and YouTube have become popular channels for content consumption and have provided opportunities for individuals and businesses to reach a wider audience. Influencer marketing has gained traction in Jordan, with brands leveraging the reach and engagement of social media influencers to promote their products and services.
Local special circumstances: Jordan has a young and tech-savvy population, with a high smartphone penetration rate. This has contributed to the growth of digital media consumption in the country. Additionally, the government has been supportive of the media industry, implementing policies and initiatives to promote local content production and attract international investment. The establishment of media free zones and the provision of incentives for media companies have created a favorable environment for growth and innovation in the industry.
Underlying macroeconomic factors: The media market in Jordan is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has contributed to the growth of the media market, as consumers have more purchasing power to invest in digital media subscriptions and other forms of entertainment. Furthermore, the government's focus on diversifying the economy and promoting sectors like tourism and technology has created opportunities for the media industry to thrive. In conclusion, the media market in Jordan is developing rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of digital media platforms, the demand for local content, and the influence of social media are driving the growth of the industry. With the government's support and a favorable economic environment, the media market in Jordan is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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