Key regions: Australia, Japan, United States, Europe, Asia
The Search Advertising market in Jordan is experiencing significant growth due to several key factors.
Customer preferences: Jordanian consumers are increasingly relying on search engines to find information, products, and services. With the rise of internet penetration and smartphone usage, more people are going online to search for what they need. This shift in consumer behavior has led to a greater demand for search advertising as businesses seek to reach their target audience effectively.
Trends in the market: One of the major trends in the Search Advertising market in Jordan is the increasing adoption of digital marketing strategies by businesses. As traditional advertising methods become less effective, companies are turning to search advertising to improve their online visibility and attract potential customers. This trend is particularly evident in industries such as retail, travel, and hospitality, where competition is high, and businesses need to stand out from the crowd. Another trend in the market is the growing importance of local search advertising. With the rise of mobile usage, consumers are often searching for products and services in their local area. This presents an opportunity for local businesses to target customers who are actively looking for what they offer. As a result, there has been an increase in the number of businesses investing in local search advertising to capture this demand.
Local special circumstances: One of the unique aspects of the Search Advertising market in Jordan is the dominance of Arabic language content. While English is widely spoken and understood, Arabic remains the primary language for most Jordanians. This presents both challenges and opportunities for businesses engaged in search advertising. On one hand, it requires them to create Arabic-language content and optimize their campaigns for Arabic search terms. On the other hand, it allows them to target a large and relatively untapped market of Arabic-speaking consumers.
Underlying macroeconomic factors: The growth of the Search Advertising market in Jordan is also influenced by macroeconomic factors such as GDP growth and the overall business environment. Jordan has experienced steady economic growth in recent years, which has led to an increase in consumer spending power. This, in turn, has created a more favorable environment for businesses to invest in advertising and marketing activities, including search advertising. Furthermore, the government of Jordan has been actively promoting digital transformation and entrepreneurship as part of its economic development strategy. This has resulted in the emergence of a vibrant startup ecosystem and a growing number of small and medium-sized enterprises (SMEs) in the country. These businesses are increasingly recognizing the value of search advertising in reaching their target audience and driving sales. In conclusion, the Search Advertising market in Jordan is witnessing growth due to changing customer preferences, the adoption of digital marketing strategies by businesses, the importance of local search advertising, the dominance of Arabic content, and favorable macroeconomic factors. As more businesses recognize the benefits of search advertising and invest in this form of marketing, the market is expected to continue growing in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on search advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising that is displayed on search result pages or next to organic search results.Modeling approach:
A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global search advertising by aggregating advertising revenues from key players (Alphabet (Google), Microsoft (Bing), Baidu, Amazon, Alibaba, etc.). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, and digital consumer spending by country.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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