Market Insights Advertising & Media Advertising Direct Messaging Advertising

E-mail Advertising - Jordan

Jordan

The ad spending in the E-mail Advertising market in Jordan is forecasted to reach US$4.14m in 2024.
This spending is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.77%, leading to a projected market volume of US$4.52m by 2029.
When compared globally, the United States is anticipated to have the highest ad spending, reaching US$3,396.00m in 2024.
The average ad spending per internet user in the E-mail Advertising market in Jordan is projected to be US$0.37 in 2024.
Jordan's E-mail Advertising market is rapidly growing as businesses increasingly leverage digital platforms to reach their target audiences effectively and efficiently.

Key regions: Japan, Germany, United States, Europe, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

The Email Advertising market in Jordan is experiencing significant growth and development, driven by several key factors. Customer preferences in Jordan are shifting towards digital platforms, as the country's population becomes increasingly connected. With a high internet penetration rate and a growing number of smartphone users, Jordanians are spending more time online and are more receptive to digital advertising. Email advertising allows businesses to reach their target audience directly and effectively, making it an attractive marketing channel for companies in Jordan. Trends in the market indicate that businesses in Jordan are recognizing the potential of email advertising and are investing more in this form of marketing. They are leveraging email campaigns to engage with customers, promote their products and services, and drive sales. With the ability to personalize content and target specific customer segments, email advertising offers businesses a cost-effective and efficient way to reach their target audience. Local special circumstances in Jordan, such as the relatively small population and the highly competitive business environment, contribute to the growth of the email advertising market. Businesses in Jordan are constantly looking for innovative ways to stand out and differentiate themselves from competitors. Email advertising provides them with an opportunity to reach their target audience directly and build strong relationships with customers. Underlying macroeconomic factors in Jordan also contribute to the development of the email advertising market. The country's stable economic growth and increasing disposable income levels have resulted in a larger consumer base with higher purchasing power. This creates a favorable environment for businesses to invest in email advertising and drive sales. In conclusion, the Email Advertising market in Jordan is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As businesses in Jordan recognize the potential of email advertising and invest more in this form of marketing, the market is expected to continue to grow in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.