Market Insights: Advertising & Media

Discover the future-facing insights about advertising and media

Table of contents
Overview
Highlights
Market penetration
Key Players
Special KPI
Directory
Methodology
Upcoming releases

Make fact-based decisions

Get current and forecast data about ad spending, users, reach, desktop and mobile splits, and much more from our easily accessible advertising and media markets.

Sponsorship & Advertising

Merchandise & Ticketing

Metaverse Live Entertainment

Metaverse Advertising

Metaverse Digital Media

Metaverse AR & VR Hardware

Metaverse Virtual Assets

Metaverse Health and Fitness

Casinos & casino games

Lottery & bingo

Highlights

Extensive content coverage
Comparable data for 100+ markets
Broad geographical coverage
Comparable data for 190+ geographies and (custom) regions
Relevant, up-to-date & forecast data
Market-specific KPIs and 2+ yearly updates, including 5-year forecasts

Market penetration

Extensive content coverage

Our hierarchical market structure allows you to gain a wide perspective by comparing any of our 100+ markets. Comparable data is available for each market, which is put together using the same methodology.

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Revenue Share of advertising and media markets - Worldwide

Key Players

Key players & market shares

We are working on providing either revenue-based key player data, a revenue-based market share comparison, or a survey-based brand preference comparison, depending on the relevant market. This information will be available either solely on a global or on a global, regional, and even country level.

Digital Advertising - Worldwide - Key Players

Special KPI

Relevant, up-to-date & forecast data

All markets cover the current year, and at least five years of historical and forecast data. They provide fundamental KPIs, e.g., revenues and revenue growth, and unique KPIs, e.g., advertising reach. We update markets at least twice a year and communicate this in our release calendar.

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Search Advertising - Worldwide - Revenue

AR & VR - Worldwide - Revenue

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Get an overview of more benefits

Unique advertising KPIs
Unique and highly specialized KPIs such as reach, programmatic advertising, and media usage frequency.
Market Insights reports
Extensive qualitative reports on the mechanisms and trends that make the Advertising market move and grow.
Customer-validated data
Ongoing interaction with our customer agencies and marketeers allows us to continuously validate and fine-tune our advertising & media data.

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