The Print Advertising market in Jordan has been experiencing steady growth in recent years. Customer preferences have shifted towards traditional print media as a reliable and trusted source of information. Trends in the market indicate that businesses are recognizing the value of print advertising in reaching their target audience. Local special circumstances and underlying macroeconomic factors have also contributed to the development of the Print Advertising market in Jordan. Customer preferences in Jordan have shown a strong inclination towards print media. Despite the rise of digital advertising, many consumers still prefer the tangible nature of print advertisements. Print media offers a sense of credibility and trustworthiness that is often lacking in online platforms. This preference for print advertising is particularly evident among older demographics who are more accustomed to traditional forms of media. Trends in the market reflect the growing recognition of the effectiveness of print advertising. Businesses are realizing that print media can provide a targeted and focused approach to reaching their desired audience. Print advertisements can be strategically placed in specific publications that cater to a particular demographic or interest group. This allows businesses to maximize their advertising budget and ensure that their message is reaching the right people. Local special circumstances in Jordan have also played a role in the development of the Print Advertising market. The country has a well-established print media industry with a wide range of publications catering to various interests and demographics. This provides businesses with a diverse range of options when it comes to placing their advertisements. Additionally, the relatively low cost of print advertising compared to other forms of media makes it an attractive option for businesses operating in Jordan. Underlying macroeconomic factors have also contributed to the growth of the Print Advertising market in Jordan. The country has experienced a stable and growing economy in recent years, which has led to increased consumer spending and business investment. This has created a favorable environment for businesses to invest in advertising and marketing activities, including print advertising. In conclusion, the Print Advertising market in Jordan is developing due to customer preferences for traditional print media, the recognition of the effectiveness of print advertising by businesses, local special circumstances such as a well-established print media industry, and underlying macroeconomic factors including a stable and growing economy.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on print advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical print editions (newspapers and magazines).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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