Market Insights Advertising & Media Advertising Audio Advertising

Digital Audio Advertising - Jordan

Jordan

In Jordan, ad spending in the Digital Audio Advertising market is forecasted to reach US$1,102.00k in 2024.
The market is anticipated to exhibit a Compound Annual Growth Rate (CAGR 2024-2029) of 3.09%, leading to a projected market size of US$1,283.00k by 2029.
With a projected market size of US$6,586.00m in 2024, the majority of revenue is expected to originate from the United States.
By 2029, the number of listeners in the Digital Audio Advertising market is expected to reach 796.6k users.
The average ad spending per user in the Digital Audio Advertising market is projected to be US$1.48 in 2024.
In 2029, 77% of the total ad spending in the Digital Audio Advertising market will be attributed to mobile.
In Jordan, the surge in programmatic buying is reshaping the digital audio advertising landscape, offering targeted and efficient ad placements to reach local audiences effectively.

Key regions: United States, France, India, Asia, Japan

Market

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Analyst Opinion

Digital audio advertising in Jordan is experiencing significant growth and development. With the increasing popularity of streaming services and the widespread use of smartphones, more and more people are consuming audio content online. This trend has led to a rise in the demand for digital audio advertising in the country.

Customer preferences: Jordanian consumers are increasingly turning to digital audio platforms for their entertainment needs. Streaming services like Spotify and Anghami have gained a significant user base in the country, offering a wide range of music and podcasts. This shift in consumer behavior has created a valuable opportunity for advertisers to reach their target audience through digital audio advertising.

Trends in the market: One of the key trends in the digital audio advertising market in Jordan is the growing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making the process more efficient and targeted. This trend is driven by the increasing availability of data and advanced targeting capabilities, enabling advertisers to reach the right audience with personalized messages. Another trend in the market is the rise of podcast advertising. Podcasts have gained popularity in Jordan, with a wide range of topics and genres available for listeners. Advertisers are recognizing the potential of podcast advertising to reach engaged and loyal audiences. By sponsoring or placing ads within popular podcasts, brands can effectively target specific demographics and niche interests.

Local special circumstances: One of the unique factors in the Jordanian market is the high smartphone penetration rate. Mobile devices are widely used for accessing digital audio content, making it a prime platform for advertisers to reach their target audience. Additionally, social media platforms like Instagram and Facebook are popular among Jordanian users, providing further opportunities for digital audio advertising through targeted ad placements.

Underlying macroeconomic factors: The overall economic growth in Jordan has contributed to the development of the digital audio advertising market. As the country's economy continues to expand, businesses are investing more in advertising to capture the attention of consumers. This increased advertising spending is driving the growth of the digital audio advertising market, as companies recognize the effectiveness of reaching consumers through digital channels. In conclusion, the digital audio advertising market in Jordan is experiencing significant growth and development. Customer preferences are shifting towards digital audio platforms, creating a valuable opportunity for advertisers. The adoption of programmatic advertising and the rise of podcast advertising are notable trends in the market. The high smartphone penetration rate and the popularity of social media platforms further contribute to the growth of digital audio advertising. Overall, the positive macroeconomic factors in Jordan are driving increased advertising spending and fueling the development of the digital audio advertising market in the country.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.