Market Insights Advertising & Media Advertising

Audio Advertising - Jordan

Jordan

Jordan is expected to see ad spending in the Audio Advertising market reach US$4.73m by 2024.
The country's largest market is Traditional Radio Advertising, with a market volume of US$3.63m in 2024.
When compared on a global scale, the United States will lead in ad spending, reaching US$19,070.00m in 2024.
The average ad spending per listener in the Traditional Radio Advertising market is projected to be US$1.52 in 2024.
Jordan's Audio Advertising market is rapidly expanding, driven by the increasing use of podcasts and streaming services among the country's tech-savvy population.

Key regions: China, Asia, Australia, France, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Audio Advertising market in Jordan is experiencing steady growth and development, driven by changing customer preferences and the increasing popularity of audio content consumption. Customer preferences in the Audio Advertising market in Jordan are shifting towards audio content, as consumers are increasingly turning to podcasts, music streaming platforms, and radio programs for entertainment and information. This shift is driven by several factors, including the convenience and accessibility of audio content, the ability to multitask while listening, and the personalized nature of the listening experience. Additionally, the COVID-19 pandemic has further accelerated the adoption of audio content, as people spend more time at home and seek alternative forms of entertainment. Trends in the market indicate a growing demand for targeted and personalized audio advertising. Advertisers are recognizing the potential of audio platforms to reach a specific audience and deliver tailored messages. This trend is supported by advancements in technology, such as programmatic audio advertising, which allows for precise targeting and real-time optimization. Advertisers are also leveraging the popularity of podcasts and influencer marketing to engage with their target audience in a more authentic and engaging way. Local special circumstances in Jordan contribute to the development of the Audio Advertising market. The country has a young and tech-savvy population, with high smartphone penetration and internet connectivity. This creates a favorable environment for the consumption of audio content and the effectiveness of audio advertising. Furthermore, Jordan has a vibrant media landscape, with a variety of radio stations and online platforms that offer opportunities for advertisers to reach a diverse audience. Underlying macroeconomic factors also play a role in the growth of the Audio Advertising market in Jordan. The country has a stable economy and a growing middle class, which provides a strong consumer base for advertisers. Additionally, the government has implemented policies to promote entrepreneurship and innovation, which has led to the emergence of local audio content creators and platforms. These factors contribute to the overall positive outlook for the Audio Advertising market in Jordan. In conclusion, the Audio Advertising market in Jordan is developing as customer preferences shift towards audio content and advertisers recognize the potential of targeted and personalized advertising. The local special circumstances, such as a young and tech-savvy population, and underlying macroeconomic factors, including a stable economy and government support for entrepreneurship, further contribute to the growth of the market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional radio advertising (broadcasting programs on terrestrial radio stations or networks) and digital audio advertising (pre- and in-stream audio ads and podcast streaming ads).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.