Key regions: Australia, France, United States, Japan, United Kingdom
The Newspaper Advertising market in Jordan has been experiencing significant changes and developments in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the evolving landscape of newspaper advertising in the country.
Customer preferences: In Jordan, customers still value traditional forms of advertising, such as newspaper ads, despite the rise of digital media. Many individuals in the country still rely on newspapers as a primary source of news and information, making newspaper advertising an effective way to reach a wide audience. Additionally, older generations in Jordan tend to be more traditional in their media consumption habits, further driving the demand for newspaper ads.
Trends in the market: One of the key trends in the newspaper advertising market in Jordan is the shift towards targeted advertising. Advertisers are increasingly looking for ways to reach specific demographics and segments of the population, rather than advertising to a broad audience. This trend is driven by the desire to maximize the impact of advertising campaigns and improve return on investment. As a result, newspapers in Jordan are offering more targeted advertising options, such as specialized sections or supplements that cater to specific interests or demographics. Another trend in the market is the integration of digital elements into newspaper advertising. While traditional print ads still dominate the market, newspapers in Jordan have started to offer digital advertising options to cater to the changing media landscape. This includes online banner ads, sponsored content, and interactive advertisements. The integration of digital elements allows advertisers to reach a wider audience and engage with readers in new and innovative ways.
Local special circumstances: One of the unique aspects of the newspaper advertising market in Jordan is the dominance of Arabic-language newspapers. Arabic is the official language of the country, and the majority of the population speaks and reads Arabic. As a result, Arabic-language newspapers have a larger readership and advertising base compared to English-language newspapers. Advertisers looking to target the local population in Jordan often choose Arabic-language newspapers to maximize their reach.
Underlying macroeconomic factors: The economic stability and growth in Jordan have also played a role in the development of the newspaper advertising market. As the economy grows, businesses have more resources to invest in advertising and marketing activities. This has led to increased competition among advertisers and a greater demand for advertising space in newspapers. Additionally, the stability of the economy has attracted foreign investment, further boosting the advertising market in the country. In conclusion, the Newspaper Advertising market in Jordan has been shaped by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Despite the rise of digital media, customers in Jordan still value traditional forms of advertising, such as newspaper ads. The market has seen a shift towards targeted advertising and the integration of digital elements. The dominance of Arabic-language newspapers and the economic stability of the country have also contributed to the development of the market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on newspaper advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in printed newspapers.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
