Key regions: Australia, China, India, Asia, United Kingdom
The Magazine Advertising market in Jordan has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons for this growth is the increasing demand for print media among consumers in Jordan. Despite the rise of digital media, many people in Jordan still prefer the tangible experience of reading a physical magazine. This preference is driven by factors such as the ability to physically flip through pages, the aesthetic appeal of glossy magazines, and the sense of prestige associated with print media. Additionally, magazines provide a curated and focused reading experience, allowing readers to dive deeper into specific topics of interest.
Trends in the market: Another trend driving the growth of the Magazine Advertising market in Jordan is the increasing focus on niche publications. Rather than targeting a broad audience, advertisers are recognizing the value of reaching a specific target market through specialized magazines. This trend is driven by the desire for more personalized and relevant advertising messages, as well as the ability to reach a highly engaged audience. Niche magazines cater to specific interests and hobbies, allowing advertisers to tailor their messages to a specific group of consumers.
Local special circumstances: In addition to customer preferences and market trends, there are also local special circumstances that contribute to the growth of the Magazine Advertising market in Jordan. One such circumstance is the relatively low competition in the magazine market. Compared to other countries, Jordan has a smaller number of publications, which means that advertisers have fewer options to choose from. This limited supply of advertising space creates a higher demand and allows publishers to charge higher prices for magazine ads.
Underlying macroeconomic factors: Furthermore, the stability and growth of the Jordanian economy play a role in the development of the Magazine Advertising market. Despite regional challenges, Jordan has maintained a relatively stable economy, which has attracted both local and international businesses. As businesses strive to reach their target audience and increase brand awareness, magazine advertising offers a reliable and effective channel. The stability of the economy provides businesses with the confidence to invest in advertising, further fueling the growth of the Magazine Advertising market in Jordan. In conclusion, the Magazine Advertising market in Jordan is experiencing significant growth due to customer preferences for print media, the increasing focus on niche publications, local special circumstances such as limited competition, and the stability of the Jordanian economy. These factors collectively contribute to the development and expansion of the market, providing opportunities for both publishers and advertisers to reach their target audience effectively.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on magazine advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical magazine editions.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
