Key regions: China, Europe, United States, Asia, Germany
The In-App Advertising market in Jordan is experiencing steady growth and development, driven by changing customer preferences and the increasing popularity of mobile applications.
Customer preferences: In Jordan, like in many other countries, there is a growing preference for mobile devices and applications. With the increasing use of smartphones and tablets, consumers are spending more time on mobile apps, creating a lucrative opportunity for advertisers. In-app advertising allows brands to reach their target audience in a more personalized and engaging way, making it an attractive option for businesses looking to promote their products or services.
Trends in the market: One of the key trends in the In-App Advertising market in Jordan is the rise of programmatic advertising. Programmatic advertising uses automated technology to buy and sell ad inventory, making the process more efficient and cost-effective. This trend is driven by the need for advertisers to reach their target audience more effectively and maximize their return on investment. Programmatic advertising also allows for real-time optimization and targeting, ensuring that ads are shown to the right users at the right time. Another trend in the market is the increasing use of video ads in mobile applications. Video ads have proven to be highly engaging and effective in capturing users' attention. With the growing popularity of video content on social media platforms and streaming services, advertisers are leveraging this trend to deliver their messages in a more impactful way. Video ads in mobile apps can be seamlessly integrated into the user experience, providing a non-intrusive and immersive advertising experience.
Local special circumstances: In Jordan, there is a relatively high smartphone penetration rate, with a significant portion of the population owning a smartphone. This presents a unique opportunity for advertisers to reach a large and diverse audience through in-app advertising. Additionally, Jordan has a young population, with a large percentage of the population being under the age of 30. This demographic is known to be tech-savvy and highly engaged with mobile apps, making them an ideal target audience for in-app advertising.
Underlying macroeconomic factors: The In-App Advertising market in Jordan is also influenced by underlying macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. This provides businesses with a larger advertising budget and the ability to invest in in-app advertising to reach their target audience effectively. Furthermore, the government of Jordan has been supportive of the digital economy, implementing policies and initiatives to promote the growth of the technology sector. This favorable business environment has contributed to the development of the In-App Advertising market in the country. Overall, the In-App Advertising market in Jordan is witnessing growth and development, driven by changing customer preferences, the rise of programmatic advertising, the increasing use of video ads, and favorable macroeconomic factors. As mobile app usage continues to rise and technology advances, the market is expected to further expand, presenting new opportunities for advertisers to connect with their target audience.
Data coverage:
The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.Modeling approach:
The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year.
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