Key regions: United Kingdom, Japan, China, France, Germany
The Instant Messaging Advertising market in Jordan has been experiencing significant growth in recent years.
Customer preferences: In Jordan, like in many other countries, instant messaging has become an integral part of people's daily lives. With the increasing popularity of smartphones and the widespread use of messaging apps such as WhatsApp and Facebook Messenger, people are spending more time on these platforms. This provides a unique opportunity for advertisers to reach their target audience directly through instant messaging advertising.
Trends in the market: One of the key trends in the instant messaging advertising market in Jordan is the shift towards personalized and targeted advertising. Advertisers are increasingly leveraging the data collected from instant messaging apps to deliver more relevant and personalized ads to users. This not only improves the user experience but also increases the effectiveness of advertising campaigns. Additionally, the use of rich media formats such as videos and interactive ads is also on the rise, as they are more engaging and can capture the attention of users. Another trend in the market is the growing adoption of chatbots for advertising purposes. Chatbots are computer programs that can simulate human conversation and interact with users in a natural language. They can be used to provide customer support, answer queries, and even recommend products or services. Advertisers are leveraging chatbots to engage with users on instant messaging platforms and deliver personalized advertising messages.
Local special circumstances: There are some unique circumstances in Jordan that are driving the growth of the instant messaging advertising market. One such circumstance is the high smartphone penetration rate in the country. Jordan has one of the highest smartphone penetration rates in the Middle East, with a large portion of the population using smartphones to access the internet and communicate through instant messaging apps. This provides a large and engaged audience for advertisers to target. Another special circumstance is the relatively young population in Jordan. The majority of the population is under the age of 35, and this demographic is known to be highly active on instant messaging platforms. Advertisers are targeting this young demographic with relevant and engaging ads to capture their attention and drive conversions.
Underlying macroeconomic factors: The growth of the instant messaging advertising market in Jordan is also influenced by the overall economic conditions in the country. Jordan has been experiencing stable economic growth in recent years, with a growing middle class and increasing disposable incomes. This has led to higher consumer spending and increased demand for products and services. Advertisers are capitalizing on this by investing more in instant messaging advertising to reach the growing consumer base. In conclusion, the Instant Messaging Advertising market in Jordan is growing due to customer preferences for instant messaging, the trends towards personalized and targeted advertising, the adoption of chatbots, the high smartphone penetration rate, the young population, and the favorable macroeconomic conditions. Advertisers are leveraging these factors to reach their target audience effectively and drive business growth.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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