The Sports market in Jordan has seen slow growth, mainly due to factors such as low market penetration of digital technologies, cultural traditions favoring physical sports, and limited access to online sports services. However, with increasing government initiatives to promote sports and growing interest in global sports events, the market is expected to witness a gradual increase in demand.
Customer preferences: Sports have always been a significant part of Jordanian culture, and with the rise of social media influencer marketing, digital platforms have become a favored channel for sports brands to reach consumers. Additionally, the younger populations increasing interest in fitness and personal well-being, coupled with the rise of athleisure trend, has led to a shift towards more casual and versatile sportswear. This has resulted in a surge in demand for activewear that seamlessly transitions from the gym to everyday activities. The rise of e-commerce in the country has also made it easier for consumers to purchase sports products and apparel from global brands, further fueling the growth of the Sports market in Jordan.
Trends in the market: In Jordan, the Sports Market industry is currently experiencing a surge in e-sports. With the advancement of technology and the popularity of online gaming, e-sports events and tournaments have gained significant momentum in the country. This trend is expected to continue, as more and more young people are getting involved in competitive gaming and the government is also investing in promoting e-sports as a viable career option. This shift towards e-sports has significant implications for industry stakeholders, from increasing sponsorship opportunities to creating a new revenue stream for sports teams and organizations. Furthermore, it also presents opportunities for technology and media companies to partner with e-sports leagues and platforms to engage with a younger demographic. Overall, the rise of e-sports in Jordans Sports Market industry is a significant trend that is expected to shape the future of the market.
Local special circumstances: In Jordan, the Sports Market is heavily influenced by a strong passion for football and basketball, which are the top two most popular sports in the country. Additionally, the extreme weather conditions, such as hot and dry summers, make indoor sports, such as basketball and volleyball, more popular than outdoor sports. Moreover, the countrys strict adherence to religious and cultural values also shapes the Sports market, with certain sports being more widely accepted than others. For example, traditional sports like camel racing and falconry are still popular in rural areas, while modern sports like swimming and gymnastics are gaining popularity among urban populations.
Underlying macroeconomic factors: The Sports Market in Jordan is influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With a growing economy and stable political climate, Jordan has a strong foundation to support the growth of the Sports market. Additionally, the governments investment in sports infrastructure and events, as well as its promotion of sports as a major tourism attraction, has contributed to the growth of the market. The rise in per capita income and the increasing popularity of sports among the young population in Jordan also drive the demand for sports products and services, further boosting the market growth.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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